I need this for my research essay, please help, thanks a lot ^^
2006-12-01 19:04:08 · 5 answers · asked by Ming C 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Here's a good one for you . Rap and hip-hop music is considered 'criminal' by many of the over 40 crowd . Criminal, degenerate, and overall irresponsible . So when a automobobile manufacturer advertises a vehicle with hip-hop or rap in their jingle, it 'turns off' nearly everyone over 40 . Agree with their opinion or not about the 'values' of hip-hop or rap, the fact is, people over 40 Hate it . And seeing that otherwise attractive vehicle, advertised with the 'wrong' background music, will affect buying decisions .
2006-12-02 23:51:02 · answer #1 · answered by Anonymous · 0⤊ 0⤋
Prejudice, racial stereotypes, cultural biases... call it what you want but it happens and unfortunately some media firms still try to capitalize on this type of advertising and marketing.
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2006-12-05 13:33:04 · answer #2 · answered by mktgurl 4 · 0⤊ 0⤋
well...if someone is prejudiced against blacks, and they see a product being advertised by a black person, then they're not going to want to buy the product. also, if there is a product that is typically used or associated with someone of a different race/gender/etc, then a prejudiced person won't want to buy it, and the product won't do so hot on the market.
2006-12-02 03:06:56 · answer #3 · answered by mighty_power7 7 · 1⤊ 0⤋
what is a conumer?
2006-12-02 03:05:48 · answer #4 · answered by Anonymous · 0⤊ 2⤋
It's all biased.
2006-12-05 12:42:54 · answer #5 · answered by PATRICK M 2 · 0⤊ 0⤋