Didn't aunt Jammima have a red scarf on her head? What happened to it and when did they take it off?

Answer 1

Our History
Aunt Jemima has a rich history spanning over 115 years. Read on to learn more about important milestones in the fascinating history of the Aunt Jemima brand.

1889
Chris Rutt and Charles Underwood of the Pearl Milling Company developed Aunt Jemima, the first ready mix.
1890
R.T. Davis purchased the struggling Aunt Jemima Manufacturing Company. He then brought the Aunt Jemima character to life when he hired Nancy Green as his spokeswoman.
1914
The image of Aunt Jemima was so popular that the company was renamed the Aunt Jemima Mills Company.
1926
The Quaker Oats Company purchased the Aunt Jemima Mills Company.
1933
For the Chicago World’s Fair in 1933, the advertising planners decided to bring the Aunt Jemima character back to life. They hired Anna Robinson, described as a large, gregarious woman with the face of an angel. She traveled the country promoting Aunt Jemima until her death in 1951.
1937
Quaker’s first registration of the Aunt Jemima trademark occurred in April, 1937.
1955
From the mid 1950’s until the late 1960’s Aylene Lewis was hired to portray Aunt Jemima at the Aunt Jemima restaurant in the newly opened Disneyland.
1957
Quaker introduced Aunt Jemima Buttermilk Mix. Also at this time, Quaker began to advertise on television, showing kids and mom making not just pancakes but, “Aunt Jemimas”.
1966
Quaker introduced syrup under the Aunt Jemima trademark and used the campaign, “Aunt Jemima, what took you so long?”.
1968
Quaker introduced the Aunt Jemima frozen waffle and advertised it with a “toaster jingle”. In the same year Quaker also began the seven years running campaign using the song, “Aunt Jemima Syrup, Pancakes or Waffles without her…”.
1970
Quaker introduced two new items geared toward convenience: Aunt Jemima Complete Mix (“Just Add Water”) and Aunt Jemima Frozen French Toast.
1979
Quaker introduced Aunt Jemima Lite Syrup and featured a “Lite Contest” message on television, which ran for the next three years.
1981
Quaker began a campaign for frozen products, “Just Like Mommy Makes.” The campaign ran for four years.
1985
Quaker introduced Aunt Jemima Butter Lite syrup.
1986
Another campaign, “Nothing Could be Finer” promoted all of the Aunt Jemima products.
1989
In 1989, the image of Aunt Jemima was updated by removing her headband and giving her pearl earrings and a lace collar.
1991
Quaker introduced Aunt Jemima Butter Rich syrup.
1992
During a frozen package redesign Quaker tilted Aunt Jemima’s head into a more upright position.
1996
Aunt Jemima frozen products were licensed out to Pinnacle Foods Corporation.
TODAY
The Aunt Jemima products continue to stand for warmth, nourishment and trust – qualities you’ll find in loving moms from diverse backgrounds who care for and want the very best for their families.

Aunt Jemima is a trademark for pancake flour, syrup, and other breakfast foods. The trademark dates to 1893, although Aunt Jemima pancake mix debuted in 1889. Quaker Oats bought the brand in 1926. Aunt Jemima frozen products were licensed out to Pinnacle Foods Corporation in 1996.

The impetus for Aunt Jemima comes from a minstrelsy/vaudeville song of the same name. Chris L. Rutt of the Pearl Milling Company saw the song being sung by blackface performers Baker & Farrell wearing an apron and kerchief, and appropriated the character.

Aunt Jemima is depicted as a plump, smiling, bright-eyed black woman, originally wearing a kerchief over her hair. Originally, she was represented as a slave and was the most commonplace representation of the stereotypical "mammy" character.

The woman whose likeness was painted for the logo was Anna Short Harrington. Nancy Green, born a slave in Montgomery County, Kentucky, was hired by R.T. Davis Milling Company to play the Jemima character from 1890 to her death in 1924. Green (as Jemima) operated a pancake-cooking display at the World's Columbian Exposition in Chicago, Illinois during 1893, beside the "world's largest flour barrel". Harriette Widmer also portrayed the character on radio.

Aunt Jemima was not the only depiction of a black person to be used in early advertising. Black caricatures were often featured prominently as trademarks of several products. Most commonly, such images were used to sell food, cleaning agents, agricultural produce, and products that were black or brown, such as coffee, ink, and chocolate. Examples include Cream of Wheat, featuring a cook named "Rastus"; Fairbank's Gold Dust, a powdered laundry detergent, featuring "Goldie" and "Dusty", the "Gold Dust Twins"; J & P Coat's Threads, featuring "Topsy" and "Mammy" cookie jars. Objections to the depiction of Aunt Jemima and other black advertising date back to the 1920s. According to Slave in a Box by M.M. Manring, one black professional polled in 1928 responded, "I positively hate this illustration."

One important characteristic of the Aunt Jemima trademark is its stereotypical depiction of black women as servants. Aunt Jemima was characteristic of most advertising with black women as a reminder that their place was in the kitchen, and the majority of advertising was associated with food. Many blacks found Aunt Jemima in particular to be an obvious and insensitive reminder of slavery.

An early advertisement, for example, contained the following copy:

On the old plantation, Aunt Jemima refused to reveal to a soul the secret of those light fragrant pancakes which she baked for her master and his guests. Only once, long after her master's death did Aunt Jemima reveal her recipe. It's still a secret.
The Aunt Jemima trademark has been modified several times over the years. Aunt Jemima is no longer a slave, but either a housewife or some other benevolent mother figure. She has been made younger and more physically attractive, and her kerchief has been eliminated for a more modern hairstyle and pearls. This new look remains with the products to this day.

The phrase "Aunt Jemima" is sometimes used as a female version of Uncle Tom to refer to a black woman who is perceived as obsequiously servile or acting in, or protective of, the interests of whites.

The 1950s television show Beulah came under fire for depicting a mammy-like black maid and cook who was somewhat reminiscent of Aunt Jemima. Today, "Beulah" and "Aunt Jemima" are regarded as more or less interchangeable as terms of disparagement.

Answer 2

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I believe they went out of style about the same time that women started washing and styling their own hair, the late 1960's I believe. Prior to that, most women where I lived in So CA went to the beauty salon once a week, their hair would be washed, styled, and sprayed until it was stiff then they would try to keep that hair style decent all week long with scarves, or hair nets, sometimes wrapping their hair at night with toilet paper or whatever would make it last until the end of the week when the whole process would start all over again. I have not worn a scarf like that since I was about 9 years old and my father would pick up my sister and I, give us some plastic sunglasses and a straw hat that would tie under our chins, or a scarf. Then we would take off in his fancy convertible automobile to go visit my Grandma who lived in Hollywood. This was in the year 1959 and at the time we felt very "high fashion".

Answer 3

In 1989, the image of Aunt Jemima was updated by removing her headband and giving her pearl earrings and a lace collar.

Answer 4

Aunt jemima s scarf was removed in the 1970 s and her hair was permed and she wore ear bobs.

Answer 5

it was removed because the crips would not buy from a blood

Answer 6

She moved to Florida so she doesn't need it anymore

Answer 7

Yes she did...hmm i didn't notice they took it off :|