Is there such a thing as a Euro-consumer?

Question

To what extent can the European consumers be considered homogenous for the purposes of marketing campaigns?

Answer 1

It is very difficult to answer this question. Actually, it is not given an universally accepted answer so far and it is a subject of debate among marketing scientists.

In the 25 countries that consist the EU there are many similarities, but there are also significant differences in culture and attitudes.

If you could tell us which product you have in mind, maybe we will be able to help you more.

What I can tell you though is that, as years pass by, the European consumers will become more and more homogenous.