If we base on the cost of production (the raw materials and production process), it's evident that softdrinks are more costly to produce than bottled water. But how come in our supermarkets and retail stores bottled water are more expensive than softdrinks (both products produced by the same company)? In my place, the price of a bottled water is 20% higher than the softdrink with the same quantity. This kind of pricing is also the same with other companies. In my thoughts, probably they have this pricing strategy to promote softdrinks which is really their main product. Any other opinions. Thanks.
2006-09-11 12:16:36 · 10 answers · asked by Pi[x]eR 2 in Food & Drink ➔ Non-Alcoholic Drinks
The "strategy" of any sound business is to charge the highest price the market will bear without negatively impacting sales. Basically, a good business will charge as much as you are willing to pay! And people are currently foolish enough to pay money for water in a bottle.
Go figure. The water that comes out of the tap is much, much, much cheaper, and arguably better for you. Young children in California whose "hippie" parents give them bottled water are now suffering high rates of tooth decay than children drink water from the municipal water supply!
2006-09-11 12:25:07 · answer #1 · answered by Anonymous · 1⤊ 0⤋
Rounded off to a even number (plus more is better) 8 bottles of water = 1 gallon!
2016-03-26 21:03:28 · answer #2 · answered by Janice 4 · 0⤊ 0⤋
For the same reason that people pay so much for jewelry that they can't sell for even 10% of what they paid...that is, the industry has gotten together and set a price that no one goes under (can you say 'cartel')? Then they use their inflated profits to deluge the advertising media supporting and promoting their product.
2006-09-11 12:31:31 · answer #3 · answered by Anonymous · 1⤊ 0⤋
It's all in what the market will bear. Right now people are willing to pay for bottled water.
2006-09-11 12:22:00 · answer #4 · answered by Maria 4 · 1⤊ 0⤋
because of the demand,people dont realise that tap water tastes just the same if you put it in a vittel bottle chill it overnight in the fridge and ask anyone to spot the difference, its virtually impossible, the word con springs to mind
2006-09-11 12:23:16 · answer #5 · answered by nobody 6 · 2⤊ 0⤋
Why is one pair of jeans with a label on more expensive then the same kind of jeans made in the same factory without the label?
People are stupid. Advertisers tell them if something has this or that name on it, it must be better.
2006-09-11 12:20:12 · answer #6 · answered by Anonymous · 3⤊ 0⤋
because the chemicals and preservatives in soda are cheap and mass produced,
we can't produce water & we can't replace water as quickly as we use it, it a natural resource, we have to buy water rights and water shares, etc. if they could charge us for the air we breathe, it would cost more than gasoline at it's premium
2006-09-14 19:36:23 · answer #7 · answered by gelfin1028 2 · 0⤊ 0⤋
Supply and demand. Their marketing has created a demand, and as long as the consumer public will pay for it, there's no reason to drop the price.
2006-09-11 12:25:37 · answer #8 · answered by Trid 6 · 1⤊ 0⤋
Because fools will pay for it. It sounds classy to go to a nice restaurant and instead of asking for water you ask for Perrier or Java water.
2006-09-11 12:21:20 · answer #9 · answered by Barkley Hound 7 · 2⤊ 0⤋
The cost of whatever/if any...of purifying..along with ad cost..marketing..bottleing..shipping.
2006-09-11 12:23:41 · answer #10 · answered by ? 6 · 1⤊ 0⤋