need a good asvertising campaigne for a childcare center?

Question

Help,, I am in the construction phase of starting a childcare center. my delima is that, just, one block away a franchise has opened a new location for their childcare business.,,

although my center will be of a different caliber because in addition to regular business hours, we will offer off peak hours for service, with the intent of eventually becomming an overnight facility.

another feature will be {inclusive service } to children with disabilities. and hiring the disabled......

our center will be christian based ,, which means treating every child with dignity and respect. { no religious teachings },,, just great curriculums that promote the upmost in early childhood development...

examples include , introduction to spanish and sign language, arts and crafts, drama themes{... Dress up make believe } , sing alongs, family nights with...., { educational entertainment themes.} , saturday morning mom and me exercise time., free play , and of course, field trips...

Answer 1

Try billing yourself as the childcare service that is more than just childcare. Try saying something like you are the new breed in childcare, you go the extra mile to make each child feel like they are home when they really aren't. That instead of mom having to drag the child into daycare, mom will have to fight to get them to go home each night. Say it is more than a daycare, that it extends to the whole family with after hours programs, and that it will introduce your child to different cultures and be an inclusive "society" to let your child learn at an early age there are differences in people. That while it is a christian based program, there will be no religious teachings or references, only the open welcome to everyone of any faith.
If you are gonna do a commercial, use people of all races, faiths, and abilities to represent either staff or future clients, letting them explain how or why they choose your facility. If you are gonna do a print add, try making a list, let everyone know that you will offer the same practices as every other day care in town, but then use your list to highlight the differences, the things that make your facility stand out from every other facility in town. Hype up the pluses, like the mom and me time on Saturday mornings, or family nights, and make sure you put in the future overnight service and when you expect them to be available.

Answer 2

Try billing yourself as the childcare service that is more than just childcare. Try saying something like you are the new breed in childcare, you go the extra mile to make each child feel like they are home when they really aren't. That instead of mom having to drag the child into daycare, mom will have to fight to get them to go home each night. Say it is more than a daycare, that it extends to the whole family with after hours programs, and that it will introduce your child to different cultures and be an inclusive "society" to let your child learn at an early age there are differences in people. That while it is a christian based program, there will be no religious teachings or references, only the open welcome to everyone of any faith.
If you are gonna do a commercial, use people of all races, faiths, and abilities to represent either staff or future clients, letting them explain how or why they choose your facility. If you are gonna do a print add, try making a list, let everyone know that you will offer the same practices as every other day care in town, but then use your list to highlight the differences, the things that make your facility stand out from every other facility in town. Hype up the pluses, like the mom and me time on Saturday mornings, or family nights, and make sure you put in the future overnight service and when you expect them to be available.

Answer 3

You seem to have all the answers, like make an easy to read flyer that can be seen from far away and give a special - first month 1/2 price. Or supply lunches and drinks, that's always a plus. Include all the points you made in bullet form on colorful paper and have the peices of paper that tear off with the phone number on it.

Answer 4

you're very fortunate. adult men who're keen to paintings in a childcare putting are very uncommon. look at what a magnificent function style he's for the babies. they're getting to understand that adult men may be nurturers and caregivers, no longer purely women. It enables make the middle a extra actual environment, extremely of a female ghetto. The gentleman had to have an identical screening as everywhere else, which probable blanketed a history examine, fingerprinting and a examine in the process the CPS gadget. attempt and get previous your prejudices and enable your babies have this great experience.

Answer 5

I would advertise your expanded hours. Many parents that work late or odd hour jobs can't find alternative care that also offers all of the programmatic elements you are listing. Many centers have a $1 per minute late fee for children that need to be picked up and those parents need a place that is more flexible.

Answer 6

Wow! Great plans! I wish we had something like that around here. I work as an Education Coordinator for our local Child Care Resource and Referral and the things that you are offering are so rare but needed! You should have something in your advertising about "education" or "learning" or something along those lines. I am very happy for you! Thanks for providing those services for your community!

Answer 7

You have answerd your self,"every child treated with dignity and respect."

Answer 8

Perhaps your asvertising campaigne should be "We Teetch yur chile to spelt"