2006-07-17 04:01:18 · 19 answers · asked by clare_bell_uk 2 in Food & Drink ➔ Entertaining
From the late seventies on Yorkie's main advertising campaign featured big, hunky (male) long distance lorry drivers biting into the snack. This didn't really fit with the supposedly politically correct cultural consciousness of youth in the eighties but by the mid-nineties 'lad culture' found the media able to promote imagery that had previously been dubbed as 'sexist', under the guise of it being used in an ironic way.
The 'Not For Girls' line is a succinct example of this irony. Everybody knows that chocolate bars can be eaten by men, women, boys and girls alike. So it is partly an allusion back to the lorry drivers which kind of said the same thing, without being so obviously ironic.
It raises a lot of questions. It is a heavily sexist advertising line but is so obviously tongue-in-cheek as to suggest that 'sexism' and any debate over gender equality is a thing of the past, which it probably isn't.
2006-07-17 04:19:43 · answer #1 · answered by Anonymous · 12⤊ 2⤋
It was supposed to be too big and chunky for girls. It wasn't a terribly funny slogan when it first came out, it isn't now.
Of course the real reason girls don't buy Yorkie is because it tastes horrible. Cheap chocolate - yuk.
2006-07-17 11:08:19 · answer #2 · answered by Trish D 5 · 0⤊ 0⤋
I live in the USA.
who cares about there marketing plans
Don't you think they are the best tasting BAR in the world.
Just love them but the store that i would buy them at just closed I don;t know what I'm going to do.
maybe drive to the UK and bring home a trunk full anyone have there web sit address
2006-07-17 11:09:37 · answer #3 · answered by matzaballboy 4 · 0⤊ 0⤋
I saw that the other day, it's an imported chocolate bar from England (I'm in the U.S.)
My boyfriend tried it, he said it was just ok. So evidentally, us girls aren't missing anything ;)
2006-07-17 11:04:36 · answer #4 · answered by Anonymous · 1⤊ 0⤋
Yes, it does seem weird when girls generally love to gorge themselves on chocolate, whereas real men only eat meat.
2006-07-17 11:08:15 · answer #5 · answered by Anonymous · 0⤊ 0⤋
Because its Chunky.
Why does Diamond only insure Women Driver?
2006-07-17 11:05:03 · answer #6 · answered by Yatesy2380 2 · 0⤊ 0⤋
I'm sure that it because they mean their chocolate is not for the squeamish or fussy pots. Anyway we all know we girls are not all like that so there.
2006-07-17 14:02:43 · answer #7 · answered by Storm 3 · 0⤊ 0⤋
I dunno, probably cos some sexist man is the boss @ the Yorkie factory. I don't take any notice though - I love them. They had a limited edition one out a few months ago with minty pieces in - mm-mm!!
2006-07-17 11:07:26 · answer #8 · answered by Anon-y-mouse 3 · 0⤊ 0⤋
When it was first marketed, the ad was aimed a big hunky truckers! Don't ask me why, so I suppose it's something to do with that.
2006-07-17 11:10:37 · answer #9 · answered by Anonymous · 0⤊ 0⤋
Cause it's a manly piece of chocolate or something like that.
2006-07-17 11:04:01 · answer #10 · answered by red lyn 4 · 0⤊ 1⤋