a woman who doesn't wear perfume has no future?

Question

what the heck is that supposed to mean?
(on an old school coco chanel fragrance commercial)

is it a really rude and offensive way to try and win consumers?

Answer 1

Gabrielle Chanel adopted the quote to the marketing and advertising objectives of Chanel No. 5, the true author was French poet, essayist, and philosopher Paul Valéry.

From the book, Chanel:

""Pithy like a magic formula, the words fell from the lips of Paul Valery to be collected by Gabrielle Chanel to summarize the stakes of the battle. She needed a counterpoint to the little black dresses and cascades of gems that commanded the style of Chanel. No 5 was the first perfume to mix animal and plant extracts used in traditional perfume with synthetic products. Its birth truly led to a "before" and "after" in the world of perfume, which was no longer an inspired alchemy, romantic and volatile, but pure research. In this way, No 5 perpetuates the charm and influence of the type of personality attracted to this perfume, like bees are attracted to flowers."

Answer 2

I think it means that women who don't wear perfume are hopeless, and they are going to fail in life.

I think it is insulting! Yes, it's just a campaign commercial saying, but still. Saying that someone is a total loser who will never be successful, just because they don't wear perfume, should not be the base of their slogan!

It is catchy, though, lol.

Answer 3

I think they're just saying that classy women wear perfume. A classy woman has a future and therefore the two must go together.
Not entirely rude, just an archaic line of thought.

Answer 4

i don't think it's rude and offensive but it is obviously just an advertising campaign - all ads tell you in some way or another that if you do not buy their product, you are a loser.