Which variant of the company slogan sounds better in English?

Question

Hallo everyone!

I am now translating into English the slogan of a Russian company that chiefly deals in production of wiring harness for automobiles. The company is going international - they are going to sell their products in Europe.
The original Russian slogan can be translated "braiding of energy" (because a pack of wires and cables are normally braided together to make a wire harness, and a wire is obviously an energy conveyor).
I think that this "braiding of energy" sounds stale and I have made up several variants of the slogan in English.

Can you choose one or two you like best? A brief grounding will be highly appreciated, too!
P.S. if you don't know what wire harness is, you can have a look at this picture: http://www.zr.ru/img/18907_3.html or look it up in google pictures.

Harness energy
Bundled energy
Bundle energy
Energy Plexus
Plexus of Energy
Braided Energy
Energy Bound
We entwine energy
We energize
We convolve energy
Bundling energy
Harnessing energy
Braiding ener

Answer 1

I'm an American. mba/cpa and experience in both strategic planning and marketing.

in America, 'energy' tends to imply larger scale than an automobile or truck. and/or higher voltage [12v is low voltage despite the amps used by a few of the devices].

also, much of the wiring in modern vehicles is used for communication and signaling purposes, rather than delivering 12v power to some location. Thus, you need a broader concept than 'energy'.

still, everyone in any of the target businesses knows what a wiring harness is [I was born in Detroit, so I know too].

the usual selling points of industrial products (at least in the West) are quality, price, and delivery timeliness.

I'm thinking your company may want to change their slogan completely -- as the Russian manufacturing economy grows to become more like the European one [Fiat, et al will see to this] the product selling points will become more similar.

GL

Answer 2

For me, the word "weave" makes a lot of sense as a substitution for "braid", and it might allow you to almost directly translate their current slogan.

Woven Energy? Weaving Energy?

In the energy conservation and electric utility business, the word "bundling" has been used a lot to mean packaging different types of energy, or energy projects. Also, lots of companies are focusing on words like "harnessing" to imply the recovery of clean energy. "Harnessing Energy" sounds like a slogan I would expect from a wind mill company, for example. But then, maybe I'm not close to enough to the automotive industry to comment relevently on this.

I think that "convolve" and "entwine" are too obscure for your purposes. They seem odd to me, for some reason.

Just my first impressions. Good luck!

Answer 3

I like Energy Bound or Harness Energy. Good luck!

Answer 4

"Harnessing energy" would be a great slogan, since it is both literally what your product is doing, as well as an idiomatic phrase.

This phrase:
1) is sometimes ascribed to channeling assets, reserves, etc. that are otherwise untamed or wasted, or
2) has a connotation of synergy, i.e., creating an entity or power that is greater than the sum of its parts.

It's a familiar, positive phrase in English that would be well received - if it's available, use it.

Answer 5

I like Energy Plexus and Energy Bound, but you should really go to the US government's Tradmark search engine to see if it's available (in case you ever want to sell to the US with your new company name). It's www.uspto.gov and click "Trademark" on the left, then search TESS, then "simple" search.

Good luck!

Answer 6

bundling energy