My little sister is doing her homework and she needs to know: What's your favorite M&M color?

Answer 1

red

Answer 2

Yellow

Answer 3

According to Mars Inc., the company that makes them, brown is the favorite M&M colour. 30% of all the candies in the box are brown. I agree with them. Brown is the best.

Check this out:

up M&M’s Colors home

Imagine a world where everything was black and white. How would you ever begin to describe emotions, events, or appearances? Without color, you couldn’t have the blues, paint the town red, or feel in the pink. Color also enhances our perceptions of foods. A meal or snack with an appetizing color combination is appealing to all of our senses. In fact, without color, eating would he a very dull event.

Each year M&M/MARS receives many inquires about the festive colors of its products, especially “M&M’s”® Chocolate Candies. Here are some of the most frequently asked questions and our answers.

Q: What is the percentage of each color in “M&M’s”® Chocolate Candies?
A: On average, the new mix of colors for“M&M’s”® Plain Chocolate Candies will contain 30% browns, 20% each of yellows and reds, and 10% each of oranges, greens, and blues. For “M&M’s”® Peanut Chocolate Candies, the ratio is 20% each of browns, yellows, reds, and blues,10% each of greens and oranges. “M&M’s”® Peanut Butter Chocolate Candies and “M&M’s”® Almond Chocolate Candies contain 20% each of browns, reds, yellows, greens and blues.

Q: Are they the same in every bag?
A: While we mix the colors as thoroughly as possible, the above ratios may vary somewhat, especially in the smaller bags. This is because we combine the various colors in large quantities for the last production stage (printing). The bags are then filled on high-speed packaging machines by weight, not by count.

Q: How do you determine these ratios?
A: Our color blends are determined by conducting consumer preference tests, which indicate the assortment of colors that pleases the greatest number of people and creates the most attractive overall effect.

Q: When did blue become part of the color mix?
A: In January 1995, consumers were offered the opportunity to vote for a new “M&M’s”® color to make their favorite chocolate even more colorful. The color candidates were blue, pink, purple, or no change. Blue won with over 54% of the total votes. Consumers will start seeing “M&M’s”® Chocolate Candies with the new color in the blend in September 1995.

Q: When blue was added, why were some colors removed from the mixture?
A: There are different manufacturing processes for each variety. In order to keep the maximum number of colors in each variety without making the product more expensive, it was necessary to keep the same number of colors in the plain, peanut butter and almond blends.

Q: How did “M&M’s”® Chocolate Candies determine what color would be replaced in The plain, peanut butter, and almond varieties?
A: Consumer research has indicated that the tan color is the least favorite among consumers in the plain variety. We are replacing orange in the peanut butter and almond mix because in our judgement, it creates the most attractive color mix.

Q: Why are them so many browns?
A: The color blend was found to be the most suitable and pleasing for a chocolate product.

Q: What about “M&M’s”® Chocolate Candies for the holidays?
A: At certain times of the year, we produce and sell “M&M’s”® Chocolate Candies in festive colors appropriate to the season in addition to the regular “M&M’s”® which are available year-round. Presently, the holiday colors are available as follows:
• “Valentine’s”: 40% reds, 40% pinks, and 20% whites.
• “Easter”: 20% each of pastel yellows, pastel blues, pastel greens, pastel pinks, and pastel purples.
• “Christmas”: 50% reds and 50% greens.

Q: Do you use natural or man-made colors?
A: We use man-made colors because they resist fading, impart no aftertaste, and have a consistent strong hue, so “a little goes a long way.” They are called “certified colors” because each batch is inspected by the Food and Drug Administration (FDA).

Q: Do you test these colors?
A: By law, these compounds must be extensively tested and approved centrally by the FDA, not by in individual users.

Q: Are they developed especially for you?
A: No, they are for use by all food manufacturers.

Q: Which colors do you use?
A: The FDA has permanently approved a range of food colors from which M&M/MARS selects a certain number for producing our own special color blend. The colors are declared by number on each wrapper.

Q: At one point, you dropped the red candies, Then brought them back. Why?
A: Red “M&M’s”® we discontinued fit 1976 due to concern over the public controversy surrounding a particular food coloring.We did not use that controversial coloring to create red “M&M’s”®, but we wanted to avoid consumer confusion or misplaced concern. In 1987, red candies once again appeared in the color blend of “M&M’s”® Chocolate Candies. We use red #40.

Q: Do the different colors taste alike?
A: Yes.

Q: How do you put the “m” on every piece?
A: With a process similar to offset printing.The specially designed machines are carefully calibrated so they don’t crack the thin sugar shell.

Q: Is there anything special about green “M&M’s”®?
A: Although many consumers ask its about the special qualities of green “M&M’s”® Chocolate Candies, we cannot explain any extraordinary “powers” attributed to this color, either scientifically or medically.

The original brochure was prepared by
Consumer Affairs
M&M/MARS
Hackettstown, New Jersey 07840
though the illustrations were painstakingly adapted from a photocopy.

Posted: January 16, 1999 Bookmark! Edited: October 10, 2007

Answer 4

My favorite color is the ones that will fit in my mouth and have peanuts or almonds in them.

Answer 5

Red, always eat the red ones last.

Answer 6

Mine is green. My brothers is Blue. Moms is green. Dads is blue. .... thought i would give u some extra

Answer 7

Green!!!

Answer 8

I guess I'd have to say green's my favorite.

Answer 9

blue brown heck i love them al

Answer 10

Green, they taste better.