I am dong an advertising project about promoting the open university and encouraging people to carry on or return to education but will still be able to wrk whilst they do it.
I have a few ideas but not much I like as far. Does anyone have any ideas that I could focus my ideas on?
2007-12-08 07:26:02 · 3 answers · asked by Mr looking for answers 2 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
One way to approach it would be to do a "focus group" of a few working people, and ask them what prevents them from continuing their education on the side. Then create an advertising campaign that addresses their concerns. Let's say a common one is "I won't have time to have a life." Get/create some testimonials from people who are working & completing degrees while still enjoying hobbies, family time, etc.
2007-12-08 08:05:50 · answer #1 · answered by Employment Guy 7 · 1⤊ 0⤋
Look for the USBs (Unique Selling Benefits) of the OU.
1) It's up with the best Universites in the country for its academic record and employers recognise that.
2) Its learn-on-demand puts the student in control of the time they spend on it.
3) No need for student loans as OU is pay-as-you-go.
3) Having an academic qualification from the OU puts you head and shoulders above the majority of tertiary education facilities in the UK (put tactfully, of course).
If it were a poster or tv campaign I would like do do something quirky. Perhaps a woman breastfeeding a baby whist attending a lecture on thermodynamics; a man digging a garden whilst listening to a lecture on dodrenchology and so on.
2007-12-08 09:44:51 · answer #2 · answered by crazeygrazey 5 · 1⤊ 0⤋
I easily have an thought. Do your person homework. You get out of life precisely what you place into it. Taking short cuts and the easy way out is a in the present day highway to a calming occupation interior the exciting, quickly-paced minimum salary international of quickly nutrients. relish.
2016-11-14 22:11:48 · answer #3 · answered by ? 4 · 0⤊ 0⤋