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5 answers

It's not the media. It's a TV ad for a credit card marketed by Capital One. And it's meant to imply that you might have the wrong credit card in your wallet and you ought to get the one marketed by Capital One.

2007-12-04 11:56:53 · answer #1 · answered by desertviking_00 7 · 1 0

Does the questioner know the difference between the media and Capital One? Capital One is a credit card. The media is the TV station which advertises the credit card. The credit card people's slogan is "What's in your wallet?" The credit card people want you to use their product. That is what that means.

2007-12-04 15:05:27 · answer #2 · answered by googie 7 · 0 0

It's intended to make people think they might not have the "right" credit card, i.e. the one being advertised. The negative value of having another card is communicated by using buffoons and thugs to characterize those competing cards.

This is actually very effective advertising as it's very well-remembered, though I don't know if it's working in getting more cardholders for that company.

2007-12-04 12:00:24 · answer #3 · answered by Anonymous · 0 0

It means that "Money Bags" invokes the image of money being cumbersome so "wallet" is better when stuffed with "bigdeals "credit card,

2007-12-04 12:17:54 · answer #4 · answered by boofuswoolie 7 · 0 0

It's wondering whats in your wallet!!

So? What do you have in there?

2007-12-04 11:55:31 · answer #5 · answered by Anonymous · 0 0

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