Ok you smartie pants out there....I need an idea for advertising/creating a mailer for a vitamin C formula.?

Question

Any fresh cool ideas? Remember this is in print , so a picture or a slogan has to say lots.....

Answer 1

I'm a business man so you are in luck.

Do a comic strip where you start with an orange, then it grows, then it explodes and the formula appears with the comment "More powerful than an orange" or something along those lines.

Answer 2

1) Think large for the long term, but think small in the beginning. Start your business by contacting people that you know ( friends, family, neighbors etc. ). Let these people know that you are in business, and explain to them what a convenient service you provide.

(2) Network your subscription business as a fund-raiser. Contact local schools, churches, civic groups etc. who want to raise money for their organization and keep a percentage of sales as your profit.

(3) Take advantage of any gift giving occasion ( holidays, birthdays, engagements, graduations, etc.) Keep a log of all special occasions for your customers.

(4) Contact local business who having waiting areas (family doctor, pediatrician, dentist, beautician, mechanics etc.) This is an excellent opportunity for you to offer your service at little or no additional cost to the customer.


(5) Ask existing customers for referrals. Most businesses get their start this way. For example: Your beautician built his or her client base from referrals of existing customers. Word of mouth is the most powerful form of advertisement.

(6) Contact your local Chamber of Commerce to get a listing of businesses ( and their address / Phone Number) in your area. Write a letter of introduction, or use our suggested letter of introduction, to contact them. There may be a small fee to get this list.

(7) Contact large businesses in your area.

(8) Keep updates on new residents in your area. Write a letter to welcome them to the community and tell them about your service. Form a business relationship with a local company that deals with major purchases ( real estate brokers, car salesman ).

(9) Build relationships with your customers. Follow up with existing customers on a regular basis ( every 3 mos. ) . And there are NO problems. Hint: Customers follow up is crucial to your business. If you do not follow up, your credibility can be destroyed. If you only call your customers once a year (when it is time to renew ), they will be less likely to renew through you if there have been problems and you were not available to handle them throughout the year.

Answer 3

What problem does your particular Vitamin C formula solve? (Which no other Vit. C product solves.) What makes your formula better than the thousands of other Vit. C products already in the marketplace?

The answers to these questions are the keys to your marketing campaign. They are the keys to how you "position" your product.

Best wishes.

Answer 4

Asking for help and then calling everyone names doesn't seem like a good idea. Perhaps if you were more specific with your needs. Your request is a bit vague.