What makes video marketing successful?

Question

Been doing some searching because I just don't understand WHY everyone keeps saying to make a video and post it on youtube. I can see some of the keywords people use to find my site and when I put them into google, I come up with links to blogs, myspace, wordpress, individual websites and SOME youtube videos. But not all videos.

So my question is, other than giving others the option to SEE and HEAR you, why is video marketing the marketing of choice these days?

Or is it just another option?

Karen Umstattd
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http://www.kbmakemoney.com

Answer 1

Video marketing is definately just an option and evidently the wave of the future. You already know the reasons. If you are happy with your google status then maybe it is not something for you.
~jennifer

Answer 2

It is yet another way for people to find content about your brand (albeit more potentially dynamic stimulating content compared to text). SEO success with video (or audio) is dependent upon the captioning and cross-linking you can accomplish around the pages that host this content. On YouTube, it's really a challenge since there is so much diversionary content before and around the captioning and tags you can control. As a result, it's really hit-and-miss as far as making it into the SERPs for your keywords let alone ranking high.

There are a lot of people wanting to sell video production and hosting. That's probably where the noise is coming from.

Answer 3

Make proper title, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. Consistently update your channels with frequent videos.