How to improve a hair saloon business?

Question

I have a hair saloon business, my hair stylist has very good technique & skills. Our customers also praise for our technique. But after they come for 2 or 3 times, they become seldom come to our hair saloon. Customers use to go for different saloon.Why? Don't understand and what to help?

Answer 1

Interesting.

From helping a friend with her hair saloon.

1. The look matters. Think of your customers, what look will drag them in. If you are traditionally looking, you will get older customers, I personally hate those all black saloons that look uncomfortable, I usually choose a place that looks simple and basic, but that is me.

2. Customers come back a second time if they have a good haircut.

3. But they will keep coming back if they make good friends. What you will do depends on the type of customers. I can imagine tea and cookies for the loyal ones, better conversation etc etc. People have been known to travel between countries for haircuts, so if you can build the relationship friendship wise, they will remain loyal. At the very least, make sure you listen to the customer (something many hairdressers do badly)

Answer 2

Honey, if you can afford it, try a few discounts, like refer a friend for the month of and receive 10% of your next visit, or refer two friends and receive a free shampoo, or a free cut.
You could advertise for the week of X to X receive free eye brow trim, or during the month of X receive 10 dollars of.

Most importantly you have to advertise, put up some flyers in grocery stores, all grocery stores have a board or wall where you can advertise, make some flyers and hand them out, so people can know where you are, and again, another thing I don't see much of in the city, is a Hair Solon that's open on Sunday or Monday, Where you are from, if there is a day you are not open, advertise to be open on those days maybe during one month, Christmas is coming up you can make a few changes and see, if you bring in money. Spruce up the place, provide more chairs, if you see it's needed, get some DVDs if you have a television, and VCR, women, love discounts, or feeling like they made a bargin. We all do, see how much your compition is charging and drop your price for a while, as a "Special', there's so many ways. You can bring money into your shop, I wish where I went had that problem, I seldomly treat myself to a Solon anything, and when I do, I'm there for 4-5 hours, and I kept my hair short for two years at a time a few times.

Answer 3

I'm currently in the market for a new hairstylist and here's some reasons why:
1)The current stylist I has try to multi task. She will schedule 3 people at 10am and try to do all of us at the same time or usually I will end up getting my hair done an hour and a half later than my previous scheduled appointment because of that. Don't make your customers wait because their time is more valuable than yours.
2) My hairstylist charges and arm and leg for what I want. I'm a college student on a budget and I can't blow all of my money on getting my hair done. Make sure the prices is appropriate.
3). My hairstylist tries to get me to do my hair according to what she wants, which also drives up the cost more. If they want their hair cut, cut their hair don't try to do more than what they want.


The only reason why I have stayed with her is because she is conveniently located near me but If I could find somebody tomorrow I would definitely do it.

Answer 4

reasons i have gone to a saloon that did a good job on my hair and didn,t go back:
1. it appear dirty
2. the girl was rude splashing me with soap, water and hairspray.
3. no one talked to me
4. the conversation was gross here and there between employees.
5. the brushes and utensils didn't seem squeak clean
6. i have loved a place and had the money to pay just a couple of times, so check the income levels in your area.
7. i wasn't sure how much to tip and didn't come back for being known as the cheap lady or getting a bad hair cut to pay me back for it.
8. Last one, i liked a place and could afford it but one girl didnt do a great job she was rude pulled the hell out of my hair talked on her cell, talked about the girl b4 me she was just one bad apple in a bundle of good. but that one will spoil and rotten the others.

Answer 5

It could be that they can't afford your prices. I had a friend who did hair, but I could only go to her if I was doing good on money. If your salon is clean, up to standards and ya'll are friendly, check out the prices you have. See how they measure up to your competition salons. Also, maybe you don't offer all the services other salons in your area offer, like waxing. Most people want to go to one place to get it all done. Heck, find out where these people are going and see what the differences are. You could also try some good advertising, and offer specials for repeat clients. I hope it all goes well!

Answer 6

Usually customers stop coming because i) it is too expensive, ii) the service is not good enough eg. not attentive, not enough personal attention, iii) place is not clean, iv) saloon is outdated, v)something's wrong with the neighborhood.

I personally have stopped going to a stylist that I like twice because one keeps shouting at his assistant all the time while he is doing my hair, and another one has a chair for the sink (to wash out my hair) so uncomfortable that it makes me nausea everytime I used it.

Answer 7

Hair Salon? Maybe a saloon would help (JK). How are your prices compared to others in your town? Also, sometimes I just like to read a magazine & not talk. Alot of hairdressers like to gossip & I'd rather not. Also, the biggest thing are you giving them what they want, not what you want to give them? Good luck, I hope things pick up - Advertising helps too.

Answer 8

Get better beer. A saloon is nothing without beer.

Or if you meant salon, have your stylists actually talk to the customers and get to know them.

Answer 9

when they are leaving the salon are you offering a rebook? when they leave say to them, "it was good to see you again" then say " we have a 10% rebooking discount so if you book today you get 10% off your next haircut" "we usually reccomend that you come every 6-8 weeks to keep your hair in the best condition" make sure that they feel special to you not just another client, you can also have a birthday special so when its their birhtday you send out a voucher that gives them a discount of some kind.

Answer 10

First off, a saloon is a place where they sell alchohol...No more of those around
It's spelled salon, with one O.

Maybe there are other stores that suck up your customers.