Is it more accurate to think of strategy as being "proactive" or "reactive?" Why?

Question

My response that I received a zero for was:
Strategy is proactive and reactive, because if a plan isn't effective a company needs to readapt to a new plan.

Answer 1

I think a company strategy must be proactive to start. Decide where you will be and what services or goods you will offer based on market research then implement the plan.
A store just opened selling hunting, fishing and camping gear based on being within 100 miles of customers. They decided where the customers lived by who ordered from their online site and catalog sales. The store is 185,000 sq ft and takes an average of 3.5 hours to shop your first time. We spent about $200 drove 58 miles and spent 4 hours shopping. We will be back they had everything we might ever want. The list for Santa was well over $1,000.
If they waited to see what people wanted most of us wouldn't be back. They may tweak the inventory over time if enough people say something is missing or something doesn't sell but it will be minor. I didn't notice anything missing.

Answer 2

To consider your answer, you mention two plans; one that failed and one that followed it. Both are proactive attempts at forays into an unknown future. Learning from your mistakes does not make for a reactive plan of action.