One of the duties of a press officer is to "develop relationships with the press"?

Question

What does this actually mean, and how should one go about it?

Answer 1

Contact the appropriate department of your local paper, depending on what type of business you'll be representing. Discuss what you can do to make THEIR job easier

Answer 2

Hi
Simple...the press want stories.... businesses want press coverage.

If there is a good relationship between a PO and the press, then you are more likely to have the story you want published at a time that works for you.

If you have a poor relationship then the press will not help you, or worse will actively publish negative stories about you - not good for business,.

This is a symbiotic relationship.

Mike
http://www.rapidbi.com/bir