HAs TV advertising lost power?

Question

does the TV advertising has failed in importance?

Answer 1

Absolutely yes, it has. But complaining about the efficacy of advertising on television in the age of Tivo, or promising to boycott anything you happen to see advertised during Desperate Housewives, is like cutting off your nose to spite your face.

TV production costs money. Advertisers pay the cost of production in return for exposure. If everyone found a way to avoid exposure to TV advertising, then television production on the free networks would stop overnight. There would be a shift to a pay model like HBO's, but the era of free TV would be a faint memory.

So if you like free TV, you're going to have to put up with the ads. Plain and simple.

Answer 2

I boycott every store or business that interrupts my TV viewing with their incessant commercials. I deal mostly with locally owned, independent merchants who don't buy TV advertising. If they advertise at all, it's in an unobtrusive manner such as newspaper ads or direct mail, where I can make a choice to view their ads (or not).
I have never set foot in a Wal Mart; have not shopped at K-Mart for decades; don't buy vehicles from new or used car dealers who 'shout' at me from the TV commercials; don't use a cellphone; never eat at McDonald's, Arby's or other national fast-food 'restaurants'; and refuse to buy national brand products when I can buy private-label products that usually cost less and don't interrupt my television viewing.
-RKO- 11/11/07

Answer 3

What TV advertising? :)

With a DVR, we just watch a program a few minutes after it starts, and run the commercials. It pauses live TV, like for phone calls, or running to the restroom.

TiVo has similar capabilities.

Answer 4

Somewhat. With more channels, it is more difficult to find a mass audience. And video recording (DVR, TiVo, VCR's) continuing to increase, more and more people are fast-forwarding through them.

Still, it's a very cost-effective way to reach large numbers of people. That's why political candidates do it, and why the Super Bowl is sold out despite high prices.

Answer 5

Yes, it probably has. Most people, are busy doing other things, like going to the rest room or are in the kitchen working on a meal.

Answer 6

Definitely. The public is onto the scams and lies that the manufacturing companies are up to...

Answer 7

good grief I hope so, I'm tired of 20 minutes of t.v. ads,every time I watch a 1 hr. show, its getting to be too much

Answer 8

for me it has...I tivo everything I want to watch so I can fast forward through the commercials and not be bothered by them! lol

Answer 9

Not really, in what ways do you think so.