I had a great answer all ready for you, including quotes from Sartre, Freud, and Darwin. Luckily for me, when I found out the question was about the cereal, I was still able to use the work of those gentlemen, as they studied the Life Cereal phenomenon in no small detail.
As you probably know, Darwin was not the first to observe that the cereals which taste best are likely to sell more, and thus be frequently reordered for restocking on the shelves, ensuring the survival of their brands. He was, however, the one who gets credit for the theory, probably because none of the other scientists who had that theory sailed on a vessel with as charming a name as The Beagle. He also predicted, upon eating Life for the first time, that it would have to evolve into something slightly more palatable if it were to survive. I believe it was his influence which caused it to be produced in flavored varieties, such as cinnamon.
Freud, on the other hand, was not so much interested in the cereal itself as in why "Mikey will eat anything." It has long been known that humans have a fairly refined palate, and are reluctant to eat things which have a bad flavor unless they are in a survival situation. "Mikey" clearly was not in a survival situation, as he was eating at a normal table in what appeared to be a normal suburban kitchen. He showed no signs of gross malnutrition, and neither did his older brothers. That led Freud to believe that "Mikey" and his willingness to eat anything must spring from some long concealed neurosis, probably due to being a younger sibling in a household where the older siblings were accustomed to feeding him things which taste icky. Freud wrote in his notes that he believed Mikey's willingness to eat anything must have been a survival mechanism when faced with the fact that he had older, stronger brothers who could, if they chose, force him to eat any nasty thing from cauliflower to shoe leather. Dr. Freud also noticed from the way Mikey held his spoon in the TV commercials that he most likely was absolutely dying inside in his struggle to overcome his Oedipus complex. The complex was not sexual in nature, however. Dr. Freud believed that the crux of the complex was a desire to grow up and marry his mother not so he could sleep with her, but so that he could decree that the only cold cereals which could be purchased and brought into the house were Lucky Charms and Fruity Pebbles, with the odd box of Corn Flakes thrown in.
Sartre, too, addressed the conundrum of Life Cereal, but in a less direct manner. It is a little known fact that Sartre was a very pious and religious man who frequently wrote about the beauty of being "saved" and giving your soul to the Lord. His conversion to existentialism happened quite suddenly on a Tuesday morning in May of 1937, when the waiter at the cafe he frequented brought him a little white porcelain bowl with wafer-type things in it along with his regular coffee, juice, and croissant. The waiter carefully set down a little jug of freshly chilled milk and a spoon, and encouraged Sartre to taste the contents of the bowl after pouring milk over them. After his lengthy prayer of thanks for his food, Mr. Sartre did indeed taste the little wafers. He found them so nasty that he could not believe they could actually be on the market. The fact that they were, and that others were actually eating them, led him to question his previously closely held assumptions about man and the universe in which he resides. He pushed the bowl away, and ate his normal breakfast, but by the time he had finished his second Gauloise, he had come to the conclusion that there is no God, and that we humans are all alone in our time here, and that there is, literally and figuratively, no safe harbor for any of us. Yes, he had become an existentialist. Most of his biographers skip that part, but it's a fact: crappy cereal led to deep philosophy for a dude in a nice beret.
I feel so silly mentioning myself in an answer which includes such important thinkers, but I will just add that I was curious once about Life cereal. My parents never made me eat it when I was a kid, so I bought a box on a whim once, long after I was married. I didn't like it. I had two spoonsful, then dumped the rest down the sink. It would have stayed in the pantry, uneaten, until the next time I cleared out all the half-eaten junk, but my husband found it, and he, like Mikey, will eat anything.
2007-11-12 07:11:07
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answer #4
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answered by Bronwen 7
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