I'm just wondering about this because, I've heard that some of the most popular slogans we see today were written by people outside of the company.
2007-11-11 11:38:00 · 2 answers · asked by asher j 2 in Business & Finance ➔ Corporations
Advertising agencies probably research, create, and suggest many of the new slogans to companies. Advertising agencies sometimes use independent contractors for creative input.
2007-11-11 11:48:37 · answer #1 · answered by hottotrot1_usa 7 · 0⤊ 0⤋
Yes, almost all slogans and advertising campaigns are done by people outside the company...namely advertising agencies hired by the company to design an ad campaign.
Examples:
"Just Do It", by Wieden+Kennedy for Nike
"A Diamond is Forever", by N W Ayer for DeBeers
"When It Absolutely, Positively Has To Be There Overnight", by Ally & Gargano for FedEx
"It's the Real Thing", by McCann-Erickson for Coca-Cola.
2007-11-11 15:45:32 · answer #2 · answered by JMP 2 · 0⤊ 0⤋