How do I write a cover letter after so-called " researching" the company ? I don't understand .?

Question

i mean , what am i supposed to write in it ? like , oo i read about ur company and it's a great company , and then how I can add quality to your company ? i mean isn't that all just pretentious ( I'm not sure what's the right word here ) , but how the hell am i supposed to get a job , if I can't even write a good cover letter. I am getting really frustrated .. ahh..
i need a job asap , and i applied to 20 companies in the last 2 days. But no calls yet. The only thing that i customized in those cover letters are the " dear Michael , or sometimes it's another person's name " and the beginning like " I read about ur advertisement for a personal banker position, from career builder.com "

What else can I add so it will pop out ? I know I have to do research on their company and add somethign from there, But what is that "something " that i need to add , because I am getting really confused.

Answer 1

You can mention that you are very interested in their company because they are a leader in (what ever field or product they have) and a short detail of how your experience would match with that. Make sure that you letter mirrors what they want in their ad - If they want a manager who is experienced in warehouse management and inventory control you would say: I have 5 years experience in supervising a warehousing operation with 20 employees. I have reduced the inventory levels while increasing customer satisfaction by increasing accuracy in stocking and shipping and through negotiations with suppliers and carriers. You only have 30 seconds to get their attention while reading a cover letter so make sure it is short and mentions exactly what they are wanting in a candidate.