16. Which of the following is not a key question that can reveal internal strengths and weaknesses of the marketing department?
a. Does the firm have an effective sales organization?
b. Are markets segmented effectively?
c. Are the firm’s products and services priced appropriately?
d. Does the firm have good liquidity?
17. What marketing function includes test marketing?
a. selling products/services
b. pricing
c. customer analysis
d. product/service planning
18. ________ is not considered to be a function of marketing.
a. Market segmentation
b. Marketing research
c. Customer analysis
d. Opportunity analysis
19. Opportunity analysis is one of the basic functions of :
a. Marketing.
b. Management.
c. Computer information systems.
d. Production/operations.
20. What are historical narratives describing the unique accomplishments of a group and its leaders, usually in heroic terms.
a. rites
b. sagas
c. stories
d. myths
2007-11-06 05:37:18 · 1 answers · asked by ejaz a 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
You need to look these things up in your text book.
2007-11-06 05:45:23 · answer #1 · answered by Debdeb 7 · 0⤊ 0⤋