Identify the brands which are market leaders, challengers, followers and nichers in that product categary
2007-11-06 01:08:48 · 3 answers · asked by Maryam Z 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
American automobile market:
leader: Chevrolet
Challenger: toyota, honda, Saturn
follower: dodge
niche: porsche, BMW, GMC trucks, Hummer
2007-11-06 01:16:47 · answer #1 · answered by hottotrot1_usa 7 · 0⤊ 0⤋
Market Nichers
2016-12-15 03:07:27 · answer #2 · answered by diggins 4 · 0⤊ 0⤋
Disagree that Chevrolet is top American car. Toyota is top selling car. Sales is what defines market leadership position.
Computers:
Top seller - HP worldwide this year. Used to be Dell.
Challenger & Nichers - Dell No. 2 worldwide. Also a nicher because of its unique direct selling policy although it has now selective tie-ups with retailers in each country.
Followers - Toshiba, NEC, Lenovo (maybe surprising, but since IBM sold out, this brand has dropped in sales - could be close as a challenger though.), Samsung, LG
Nichers - Apple and Sony (especially the Vaio series)
2007-11-06 02:25:40 · answer #3 · answered by Anonymous · 0⤊ 0⤋