Why did they stop putting prizes at the bottom of bottle caps?

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Why did they stop putting prizes at the bottom of bottle caps?

Seriously. Why have soda companies stopped putting prizes on the bottom of soda caps, and replaced them with a code that is not worth the hassle of typing online?

2007-11-05 10:05:28 · 2 answers · asked by Anonymous in Food & Drink ➔ Other - Food & Drink

2 answers

So you have to go to the website and see more advertising...

Also, with the hassle of entering codes via the website, the company probably saves money because people don't bother with the game.

2007-11-05 10:33:03 · answer #1 · answered by Dave C 7 · 0⤊ 0⤋

My guess is that store owners, who redeemed the bottle caps, hated keeping up with them just to get reimbursed a few bottles of Coke.

2007-11-05 18:09:11 · answer #2 · answered by Sugar Pie 7 · 0⤊ 0⤋