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What is the meaning of this sentence:
Hype is the coin in the realm of technology business?
I can't understand the meaning of 'to be the coin of the realm.
Thanks

2007-10-31 07:46:57 · 2 answers · asked by Sam 2 in Society & Culture Languages

or this one:Hype is the coin in the realm of the technology business

2007-10-31 07:49:01 · update #1

Thanks a lot guys,I got it.

2007-10-31 07:57:45 · update #2

2 answers

In order to make real money from a technology it needs to be well hyped. A company needs to build anticipation and demand for its product by hyping it up. Like the iPhone, people were interested, because everyone was debating on how great it was going to be, rather than how good, regardless of the actual quality.

2007-10-31 07:53:39 · answer #1 · answered by Luke B 1 · 0 0

It means it's the currency. Hype is what keeps the technology business going, just as money makes the world go round.

2007-10-31 14:53:59 · answer #2 · answered by JJ 7 · 0 0

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