Wether its an offer for "Unlimited use" broadband by an ISP or an advert for "Unlimited free text messages" by a phone company, they always end the advert saying that a "Fair usage policy is applied".
I gather that means there is / will be a restriction of services for someone who uses up alot more than the average user, which means that its not actually "Unlimited".
So surely they are in breach of advertising rules?
2007-10-26 12:23:20 · 4 answers · asked by -Trojan- 2 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Well... as long as they specify that there is a "fair usage policy," I think that they are following the rules. However... those fair usage policies are usually pretty lame. Like, they don't set actual limits, they just use their "judgement" which is not fair at all, and I think that that should be illegal because they shouldn't be able to use their judgement for policies: there needs to be an actual rule that can be followed. Anyways... that doesn't have anything to do with advertising. Even if they do say "unlimited," as long as they do tell you in the same advertisement that there is a fair usage policy, then they are following the rules.
2007-10-26 12:31:11 · answer #1 · answered by Anonymous · 0⤊ 0⤋
Before you start getting all high-and-mighty and holier-than-thou, why don't you find out just what the "Fair Usage Policy" actually is? Maybe it means that all of the users will have equal access to the bandwidth, and that a few users who may try to dominate the bandwidth with an excess of automatic text messaging or emailing that squeezes out the casual user's access to the bandwidth, will not be tolerated. That sounds like a logical and sane "Fair Usage Policy", to me.
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2007-10-26 19:31:55 · answer #2 · answered by ? 7 · 1⤊ 0⤋
it isn't in breach if they have clauses in their conditions that state otherwise. They just try and bamboozle you with the wording so most people don't pick up on it.
But yes, you're right... they do state unlimited but by saying 'fair usage policy is applied', that is their way of controlling 'unlimited'.
2007-10-26 22:34:24 · answer #3 · answered by chilli 2 · 0⤊ 0⤋
You have to be billed for doing it and then fight the charges in which they will say Fair charges you owe go to court same thing. But yes its deceiving.
2007-10-26 19:30:09 · answer #4 · answered by la45309 2 · 0⤊ 0⤋