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its a way of giving and to make people more to buy the products, a step of attracting customers to get good sale to their product or company.Its a modern advertising style and more flexible and more catchy it attractors.

2007-10-24 23:53:02 · answer #1 · answered by arj m 1 · 1 0

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
An effective viral marketing strategy --
1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources

2007-10-26 06:22:19 · answer #2 · answered by DREAMZ 1 · 0 0

What connects the consumer and a product is a media that is effective and well known today. Nothing gets bigger than advertising when it comes to ingraining a product in the consumer’s mind. But today, too many advertisements and too often have led to distracting the consumer and the intended purpose through these is not being delivered. The companies have also realized this and have been forced to become a player in an effective and new emerging marketing trend. Viral Marketing is the one of those trends and which uses the pre-existing social networks to produce increase in brand awareness and most often uses the media like electronic media, internet media etc ., for promoting.

The concept of viral marketing is by no means new. Word-of-mouth marketing, viral’s forefather, has been around for ages The Internet has radically changed the concept of word-of-mouth, so much so that the term “viral marketing” was coined by venture capitalist Steve Jurvetson in 1997. The term was used to describe Hotmail’s email (one of the first free e-mail services) practice of appending advertising for themselves to outgoing mail from their users. The assumption is that if such an advertisement reaches a “susceptible” user, that user will become “infected” (i.e., sign up for an account) and can then go on to infect other susceptible users.

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even text messages.
It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like. Viral marketing is based on this natural human behaviour.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

2007-10-26 00:05:09 · answer #3 · answered by gkhyd 1 · 0 1

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. [1] Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.[2] Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even text messages.

2007-10-26 18:21:21 · answer #4 · answered by Anonymous · 0 0

Advertisement by Word of Mouth is knows as Viral Marketing.

2007-10-26 02:09:02 · answer #5 · answered by Tariq 1 · 0 0

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. [1] Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.[2] Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even text messages.

2007-10-24 20:14:12 · answer #6 · answered by spy 2 · 0 0

Viral Marketing is like Chain Marketing from one person to another

2007-10-27 00:38:11 · answer #7 · answered by kankariya_praveen 1 · 0 0

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even text messages.

2007-10-25 21:46:29 · answer #8 · answered by manoj mazumdar 1 · 0 0

A strategy that encourages individuals to pass on marketing messages to other people. Viral marketing creates the potential for exponential growth. Like a virus, viral marketing is based on the premise that growth will spread exponentially.

The effective way or advertising or producing brand exposure through social networks. The technique spreads throughout the network rapidly by word of mouth or by Internet resources like e-mail, blogs or other services. Like a virus, it replicates and spreads quickly

2007-10-26 07:40:49 · answer #9 · answered by nectar1978 2 · 0 0

Viral Marketing is also known as word of mouth or wild fire marketing. It is a marketing concept in which service plays a very important role. This concept believes that if a customer is satified he will recommend the same and will help the company to build a brand image and the existing customers will help to spread the awareness about the product.

2007-10-25 05:25:40 · answer #10 · answered by here_is_rehaan 1 · 0 0

viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. [1] Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.[2] Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even text messages.

For further details try - http://en.wikipedia.org/wiki/Viral_marketing

2007-10-24 20:49:48 · answer #11 · answered by mk.shibu 1 · 0 0

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