What could be the target market segment which a univeristy would target?
Swot analysis of a university-what would be the main strenghts, weaknesses, opportunites & threats of a univeristy in general.
2007-10-22 04:01:24 · 1 answers · asked by . 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
The 'market' for a University must mean Students.
So (as is usual) 'it depends' .. for example if the University specialises in Language Studies then the 'target' would be foreign students wishing to study English .. however if it's Engineering, then maybe more UK focus ..
Strengths would be 'reputation for excellence', 'standards' & 'history' (Oxford / Cambridge) - and weaknesses mainly the opposite (poor reputation / history as ex-poly etc)
Opportunities would include Grants etc .. and Threats (I would suggest) == Government interference (especially 'Political Correctness' and enforced discrimination (usually made 'acceptable' by putting the word 'positive' in front)
2007-10-25 21:07:16 · answer #1 · answered by Steve B 7 · 0⤊ 0⤋