A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture, often becoming snowclones.
Examples of famous movie/television taglines are:
Alien – In space, no one can hear you scream.
Alien vs. Predator — Whoever wins, we lose.
Love Story – Love means never having to say you're sorry.
Star Trek – To boldly go where no man has gone before.
Star Wars – A long time ago, in a galaxy far far away...
The X-Files – The truth is out there.
Jaws 2 - Just when you thought it was safe to go back in the water...
2007-10-19
16:46:48 ·
update #1