How can something be on "Sale" when it is never not "on sale?" For example "Michaels", they have custom "frames" at 50% off in their ad every week. I have been framing pictures there for about 10 years and in all that 10 years have never seem them NOT on sale for 50% off. Same thing with mattresses, stores have them ALWAYS on sale, so how can they be ON SALE if they are never NOT on sale? Strange uh? Thank you.
2007-10-16 19:35:14 · 7 answers · asked by kingsley 6 in Home & Garden ➔ Decorating & Remodeling
As far as Michael's frame sales, I can answer your question. In my city, I worked for a store for 7 years that directly competed with Michaels. Customers would constantly compare quotes (apples to apples) and Michaels' markup is insane. They have to put their frames 50% off to even come close to small business prices. Michaels can do that because they are a huge company synonomous with picture framing!
Another Michaels Sale technique they use is to say "50% off Custom Frames" and then just give you 50% off the actual wood or metal moulding while charging full price (expensive full retail price) for mounting, glazing, labor, matting, etc.
2007-10-18 07:45:22 · answer #1 · answered by allysonrbailey 1 · 0⤊ 0⤋
Many manufacturers have what they call "MAP" pricing guidelines for wholesale purchases. Say the item has a suggested retail price of $100. They sell a quantity to a reseller at a wholesale price, but tell the purchaser that they can't advertise the product for sale at less than $50 (the MAP or Minimum Advertised Price). A smart retailer will capitalize on this by advertising the $50 price as 50% below normal retail. It looks like a sale, but the reality is that every retailer is selling the product for $50 to remain competitive!
2007-10-17 03:10:05 · answer #2 · answered by Ronald S 1 · 0⤊ 0⤋
Adding to what Ron already had to say. Sometimes they run these adds for the simple fact that they are selling the product, a picture frame, at 50% off the manufactures recomended sales price. All in all its just about grabing you attention and hoping that you will run in and buy some stuff you normaly wouldnt just because it on "sale" before said suposed sale goes off.
2007-10-16 19:46:56 · answer #3 · answered by jet_blackdawg 4 · 0⤊ 0⤋
I think it's a play on words.... b/c literally, it is on sale, meaning it is available for purchase. You can buy it....
50% off... just to bring you in.... they could be comparing it to their "suggested" price? I love to shop and I've noticed all of these games that retailers/stores play. Bottom line? They want you to spend your money at their store and buy more.
2007-10-17 03:53:20 · answer #4 · answered by ? 6 · 0⤊ 0⤋
no, it is for sale not on sale but it is a good marketing tool, and any price increase is not really seen as a price increase by most shoppers because it is still 50% off
2007-10-16 19:40:13 · answer #5 · answered by ron s 5 · 0⤊ 0⤋
Pretty so much.... Most retailer have like last revenue while theyre goinq out of buisness. or last sale can simply be like a rack in their final matters of that object or last sale would simply be like the most cost effective rack It Depends
2016-09-05 12:27:08 · answer #6 · answered by ? 4 · 0⤊ 0⤋
i bought my windows from the same place as my pensioner neighbours within months of one another i bought mine first for £4200 they paid £8000 for exactly the same ones it was the i say you buy one you get one free guys because they are elderly they come from a more trusting time they believed the blurb and thought they had got a bargain salesmen are not to be trusted they dont sell they dont eat its as simple as that so they have to make you feel you need to rush into a sale to save money
2007-10-17 08:50:15 · answer #7 · answered by Anonymous · 0⤊ 0⤋