Do you think the manufacturers of the Humvee??

Question

Ever thought their product would be known as a Hummer?
Was it just a brilliant marketing strategy?

Answer 1

I think they had a good idea it would be called that.

"In 1992, AM General began selling a civilian version of the M998 High Mobility Multipurpose Wheeled Vehicle (HMMWV or Hum-Vee) vehicle to the public under the brand name "Hummer""