Why is a Mercury Sable cheapier than a ford taurus?

Question

When you compare in the used market,yr,miles,etc..The sable is cheapier.

Answer 1

because mercury doesn't have the brand reliability image that ford does (words that just don't belong in a sentence together, ford and reliability) but in this case, that's the answer (and yes I know the mercury initially cost more but for the reason listed above, they depreciate more too)

Answer 2

In the used car sector the main reason is name recognition.

The Taurus is well known for its use in Nascar, police cars, and for being the best selling car in the US for years. The Sable has no such distinction being merely the higher featured Taurus it really never found its own market segment.

Another major problem is that Ford has hurt Mercury severly with their car designs. In response Mercury vehicles sell for less than they should new. The Taurus never had major trouble selling, so actual prices were not dropped as frequently; meaning that with an identical Taurus and Sable, it is likely the Sable was cheaper when bought new instead of the way it was intended.

Answer 3

Mercury tends to have a little more advanced equipment installed, thus parts tend to be higher for the Merc than that of a Ford...
All through the years Ford has done public response experiments with the Merc. Then later most of the things you seen on the Merc became standard in the Ford. My dads next door neighbor has an old Merc with a power roll down back glass. Never made a hit with the public, mainly because people were scared of power windows, back then, even in the doors.

Answer 4

Mercury is a branch of Ford Motor enterprise. The Mercury has a Ford engine in it now (re: mercury engine is a three.8 v6). particular, the Ford 3.0 is nicely matched. in certainty, the Sable and Taurus have been made on an identical production plant. they are in certainty an identical motor vehicle (minor attractiveness variations).

Answer 5

The Sable is a more high class car, but the Taurus is more money because it has more market appeal. When most people think Mercury, they think senior citizens. When they think Taurus, you think of generic travel.

Answer 6

As duce said, they're the same car. Years ago when I bought a Ford Tempo, the Mercury Topaz was the same car except it cost more because some Tempo options came standard. Look for differences such as mileage, engine size, etc.

Answer 7

You may comparing different trim levels between the two cars. Normally the Mercury is a little better equiped. So I would think the Mercury would be more.

Answer 8

Not really, the Mercury equivalent of the same Ford vehicle is more expensive, that particular car might be cheaper compared to the Ford because of other factors.

Answer 9

CAUSE THEY BOTH ARE JUNK AND 1 IS CHEAPER THEN THE OTHER CAUSE 1 WILL LAST A LITTLE LONGER THEN THE OTHER AND I WOULD BUY A TAURUS ARE A SABLE AT ALL THEY HAVE TRANSMISSION PROBLEM S AND FIRES TOO AND HAVE HAD SO MANY RECALLS TOO BETTER THINK ABOUT IT FIRST BEFORE YOU REALLY BUY ONE AND GO TO THE JUNK YARD OK AND SEE HOW MANY SABLES AND TAURUSES THERE ARE INTHE JUNK YARD CAUSE AFTER ALL THEY ARE WHAT THEY SAY THEY ARE AND THATS 100% PERCENT GRADE A JUNK .....................................