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4 answers

The first advertising agency was established by Volney Palmer in Philidelphia arond 1841. If nothing else, he was the first to claim the term "advertising agency." Therefore he was the first. :)

He basically started by charging a commission for ad placement and development for clients.

2007-09-27 10:27:47 · answer #1 · answered by J G 4 · 0 0

Originally, the first advertisements (in the context
of remotely close to what we take for granted today)
were little writeups for merchants and their wares,
in newspapers.

I believe the first agency as the word goes was
N.W. Ayer, in the 1880s.

But the ad world really picked up steam in the
first decade of the 1900's, when a man named
Albert Lasker bought (at age eighteen) the
new (compared to Ayer) agency, Lord & Thomas,
which was renamed, Foote Cone & Belding,
I believe in the 1950s.

Two books I HIGHLY recommend for
intensive yet quite readable history:

David Ogilvy on Advertising ~ David Ogilvy
and
Scientific Advertising/My Life In Advertising
~ Claude Hopkins

Hope this helps. If you're at all interested in
the advertising field, especially from the
writers' points of view, those are two
of the core essentials.

2007-09-27 17:26:56 · answer #2 · answered by rockman 7 · 0 0

Not sure of first agency but first paid advertisement in a newspaper was for Christmas turkeys.
Cost $1.00. was listed on front page. Don't recall which paper though.
Try wikopedia.com.

2007-09-27 17:20:34 · answer #3 · answered by shrdlu 4 · 0 0

Eve Ltd. sold Adam L.L.C. a bad apple (no warranty)

2007-09-27 17:20:39 · answer #4 · answered by Anonymous · 1 0

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