What "title" would you give my job?

Question

I work for an insurance company. Here are some of the things I do:
-Generate weekly newsletter and email to our subscriber base
-Scan the internet looking for mentions of our company and our competitors
-Oversee our company web site and make changes as needed (not an IT person, though - no formal training)
-Monitor web traffic to our site
-Write emails, create marketing pieces (mostly text) as directed by our company president and my supervisor
-Come up with ideas for new ways to sell our insurance products
-Attend trade shows and mingle with people
-A lot of work directly from the company president, such as correspondance to emails he gets.

They never really gave me a title for this job. It started as CSR since I was taking calls initially, but havent for about 18 months now. I want to apply for other jobs but am not sure what to put as job title, as CSR is misleading.

Is this a marketing director? Marketing & Communications director? Internet Marketing Specialist? What else?

Answer 1

Marketing Assistant.

I worked as a marketing manager for an insurance company for 5 years and those under me did largely what you do (albeit with varying tasks and degrees) and they were marketing assistants.

I don't necessarily agree with you being labeled and admin assistant since you are doing market analysis work primarily.

I would shy away from putting director on your resume since that would almost assuredly result in job inquiries you are not likely qualified for (director titles are usually reserved for large corps where the director has teams of individuals underneath them).

Answer 2

I've had several jobs where there were no official titles. I was usually just the guy on the computer in the corner. What often happened is I approached the boss at some dead time, where he isn't immediately rushed to do something else (very early before work, or just after the shop closed and the lights are about to go out are good), then say something like, "I was needing to borrow some money (new car, new house, etc.) and I would like a really nice title to put down, if nothing else but for that credit application. (Never tell them or even allow them to think it is for the resume and the next job, no matter how temporary you might be) They will come up with some ideas. Part of the thing is that if you tell someone that you are the "marketing director" and the office people who answer the phone start laughing when they check up on you, then there is a problem. I got to be the "database manager" at one place like that when I did the same work with a previous contractor on the same job site and they just reported me as a "clerk". I've had several jobs where I was paid below normal from shenanigans like that, so listen carefully when they make their suggestions. I've been fired or demoted in a couple of places several years ago when the customer was paying a premium price for my service, but my boss was low-balling the wage I got. In the second place, they were making an allowance for paying me something like $12 an hour (a good wage at that time, several decades ago), but my employer was paying me a tad bit over $6, rather than up my wage, they dropped my duties (and the customer soon used that and a bunch of other shortcuts to drop the contractor).

There could, therefore, be reasons why you don't have a specific title, reasons you might not like. So be careful when you press the issue to your boss. Wages may have changed since then, but bosses still look for ways to profitably short-change workers in a lot of places, fortunately not everywhere.

Answer 3

Marketing Specialist and Administrative Assistant

Answer 4

Communications Specialist, Marketing/Communications Manager. Database Administrator?? Some how I think you should incorporate the fact that you manage your company website. I'm thinking Database Administrator.

Answer 5

Its called Administrative Assistant

Answer 6

Research and Marketing administrator

Answer 7

Administrative Assistant (fancy term for secretary).

Answer 8

Obviously, you are much more than a rep. When in doubt, be ambiguous.

Continuity Manager

Answer 9

research and marketing specialist

Answer 10

Mole.