I am working on an ad about my uncle's hair salon gift certificates. I need good ideas that will make people want to buy the certificates, but at the same time not pressuring them. Something neat, pretty, or catchy. I need advice please!
2007-09-25 14:58:57 · 4 answers · asked by gingerandcinnamon 2 in Business & Finance ➔ Small Business
For a salon, you probably want to sell the "experience" rather than the individual services. This is especially relevant for gift certificates. So think about all the services that the salon offers, and present it in a different way. For example- if the salon offers spa manicures and/or pedicures, then sell them together as a pampering pack (or something like that). Then you could use a sales pitch such as: "Treat yourself. Don't you deserve it?"
In this case, it might be best to sell certificates for certain "packages" rather than just dollar amounts. Take a similar approach for other gift-giving situations (moms, girlfriend/wife, etc.).
Some basics to remember as you create the ad. (1) Make sure it fits with the brand image of the salon- this means it should be consistent with the retail store branding (colors, brand logo, etc). (2) Make sure it fits with the needs/wants of the target customer. (3) Make sure it follows the basics of message content and arrangement (see a Marketing or Advertising textbook) and has all the relevant information (such as your location, website address, etc.).
I would also HIGHLY recommend that you get feedback from actual consumers on a few draft ads before finalizing anything.
Good luck!!
2007-09-25 15:13:57 · answer #1 · answered by Anonymous · 0⤊ 0⤋
Hairdressers use one type of advertising, which is word of mouth. If you go to the hairdresser and get a good haircut, then your friends will want to go their too.
So on that theme, I would write on the certificates "I liked my hair cut so much I had to get a friend a gift certificate".
It seems a little long, but what about "I can't believe it is not butter"?
But basically I would be giving them away to regular customers.
2007-09-25 22:05:11 · answer #2 · answered by flingebunt 7 · 1⤊ 0⤋
Make the gift certificate with a discount instead of full price.
2007-09-25 22:01:33 · answer #3 · answered by annazzz1966 6 · 0⤊ 0⤋
well if youre doin a commercial then u should have people with their hair done uo nicely and showing their hair sayin stuff like " would u like 2 have YOUR hair like this" or something
if its a radio then u could have people who have already had their done at dat shop to speak on their experiences )make shure their experience was good(
2007-09-25 22:03:50 · answer #4 · answered by DeY kAll Me MZ bReEzY 2 · 0⤊ 0⤋