A new logo was developed for a client that is to be unveiled in 2 months. The design has been agreed upon and work has been put into designing collateral and a website. A new person was hired to the board of director's for our client and he took the initiative to show our design to another "designer". This designer then took the initiative to redesign our logo. Though it is not very good, it has placed doubt in the mind of our client's decision-maker as to which direction to take, because he kind of likes this other design.
To add to the unethical decisions made:
In the beginning stages, we were advised to not keep their old symbol (an eagle) so we went in different direction. This other designer put the eagle back into the design which is where part of the doubt creeps in. Our client is confused about whether to keep the eagle or not. At first he didn't care about the target audience, but is now concerned that not keeping the eagle will break ties with customers.
2007-09-21
08:52:16
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7 answers
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asked by
Rosie
2
in
Business & Finance
➔ Advertising & Marketing
➔ Other - Advertising & Marketing