what you mean bv branding?

Question

elements of branding

Answer 1

Branding means to advertise a product to make the name of the product synonymous with it's use. Kleenex is the best example. Kleenex is a Brand of Facial Tissue, it is not the product itself.

By thinking of BRANDING, when advertising a product, you get the customer to think of the BRAND rather than the product when they want it. The client thinks STARBUCKS instead of "Morning Coffee", or he thinks "McDonald's" instead of "Fast Food".

Answer 2

Branding adds value.

I've been thinking about buying some sort of briefcase or attache case for handling my banking. There are checks coming in, and rubber stamps for my various accounts, and deposit tickets, etc., and it's just too much to stick in a regular bank bag. I need something bigger.

If I saw a canvas satchel of appropriate size, and it had the Ben & Jerry's trademark on it, I'd be drawn to it. I wouldn't necessarily buy it, but I'm sort of an old hippie that believes in the same sort of things B&J do, so I figure the satchel *may* meet my needs. B&J don't do *anything* except frozen desserts, as far as I know, but the brand carries weight.

On the other hand, consider "Coca-Cola". It's the second-most recognized English phrase in the world. On the other hand, while it's known, it's not necessarily valuable. They have to pay tremendous sums to get exclusive "pouring" rights for arenas and halls. If someone sits down at a restaurant and orders a Perrier water, and the waiter brings another brand, there's probably going to be a fuss, but if someone orders a Coke, and the waiter brings a glass of Pepsi, the customer probably won't even notice. Coke has been trying to sell clothes with their name on it for *decades* and has failed miserably, because nobody really gives a damn about Coke. The name "Coca-Cola" doesn't *stand* for anything - unlike Ben & Jerry's.

Branding is not only getting your name known, so that people don't question whether your goods and services are OK, but getting your name associated with certain values, so that people will automatically buy your products.

Other great brands? Apple could bring out an electric toothbrush tomorrow, and people would stand in line to buy it. Richard Branson could start selling Virgin chocolates or Virgin fountain pens, and instantly, people would snap them up.

Answer 3

Branding is a concerted effort by companies or organizations to create and project a positive image to customers.
Organizations talk about their brand, as if it is something they own. But a brand is not just a logo, it's not just signage, it's not just packaging or advertising. These are all strategies and tools organizations use to influence and shape their brand.
The brand, however, exists in the mind of the customer. The brand is how the customer views the organization and feels about it. The brand is an emotional response whenever a customer interacts or experiences the organization or its products and services.
Branding happens at every single customer touchpoint and includes everything from employee behavior to bathroom cleanliness.
I was looking for branding solutions for my company when brandharvest.net who helped me with their brand consulting services.

Answer 4

Branding refers to the combination of personality qualities associated with a product or company. It's important because it adds value to something that otherwise might be a commodity.

Elements of branding include logos, colors, advertising and packaging.

Answer 5

Branding means introducing a brand by different advertising tools.

Answer 6

I do not think, it is any branding term. All Netherlands Registered companies have 'B.V.' at the end of the name, as 'Ltd.' in India, 'inc.' in USA, etc..