What is the name of this advertising technique...?

Question

What is the name of the advertising technique where the person using the sponsors product is more attractive and usually portrayed in a more attractive setting, and the person using the competitor's product is portrayed by a less attractive actor. For example if I am selling mop, the women using the mop will be attractive, and have a more colorful kitchen, while the competitors mop user might be pleasant looking, but she will have her hair tied back, wear glasses and have less make up on, and her kitchen will be less modern and drab. This has nothing to do with how the mop works.

I often wonder why advertisers expect me to buy anything since I am the balding, glasses wearing, slightly overweight man who is always shown using the competitors product.

Answer 1

That would be subliminal advertising, even if its not well hidden like in your example.

As for a more specific answer than subliminal advertising I'd say it would be like more like a variation on the psych technique called transference, projecting visual qualities of the user onto the consumer that would use the product.

Answer 2

I agree with Alfonsopaul and gave him a up thumb. The advertisers all think you are an idiot anyway and present products in a manner that is supposed to make you think you will be somehow better or more attractive if you buy the product.