Why is it important to encourage repeat purchases/customers from a marketing perspective?

Question

How can marketers encourage repeat purchases/customers?

Answer 1

Because repeat customers are more likely the buy your products than new customers. With a new customer, you have to build the relationship from the ground up. With existing clients, the relationship is already there, the next sale is simply a matter of using that relationship to show them they need the new product.

The best way to get them to buy your product is to maintain a good relationship and show them how the product will benefit them financially (cost/benefit analysis).

Answer 2

It costs a lot more to find a brand new customer than to get an existing customer to place another order.

Look at a company like Lands End. They have to advertise and send millions of catalogs out to find new customers. Me, since I'm a happy customer, all they have to do is send me emails and a men's catalog once in a while and I order from them. I don't cost them much in marketing dollars.

Answer 3

I haven't encouraged them to join but I have encouraged them to become educated about perspectives I thought would interest them. For example, a freind of mine was struggling with the concept of the highly involved christian god she'd been taught to believe in but still thought there to be a god of some sort, so I suggested she explore the concepts of deism. A cousin of mine was looking for a spirituality that didn't revolve around theism, so I gave him a book on buddhism. Personally, I'm an agnostic atheist who feels no need to adhere to a particular religion, spirituality or morality. But for those who do feel that need, I try to help them find what they're looking for if I can.

Answer 4

When you understand the costs of acquiring new customers for the first time continues to get more expensive, and that online profitability comes from retaining existing customers your attitude will reflect that in all that you write, and your target market will trust you and give you their contact information willingly

Learn how to use autoresponder,and optin email lists

Check out this article for more detail: Why Getting Contact Information Will Create Profits On-Line

http://ezinearticles.com/?&id=554779

Answer 5

important encourage repeat purchasescustomers marketing perspective

Answer 6

god question.
to sell yr product
to show the world what ur product can do
show the best of ur product
what is gud for the user that ur product can giv
money coming in to ur pocket to ur business
to make the company u work or our sucess

Answer 7

Build rapport, show them the benfits, and offer rewards for referral of friends or family