How can you convince a customer to buy your product, if for example your selling a cockroach that can be eaten

Answer 1

show that customer that it really is authentic. that you can eat it or that the product really is effective. you can show advertisements in front of your store.

or going back to the cockroach, try to show the customer that you're eating it so he/she will be convinced that it really is edible.

Answer 2

Customers already have needs. Maybe they have issues with their image, maybe they care about their health, maybe they want to be cool, or maybe they are just hungry.

For example, water cockroaches are a traditional village food in China (my friend used to eat them when they grew up in a small village in China).

Insects in general are also low fat, high in protien, a healthy meal.

It is simple a matter of matching the qualities of a cockroach to the customer.

Maybe it is a matter of processing and presentation. For example, crushed into a powder or a paste.

Maybe it is a matter of labelling. Like red and pink salmon. By taking a type of salmon no one ate, and labelling it as RED SALMON, suddenly it became popular. Or maybe change the name. For example the Chinese gooseberry became Kiwi Fruit and become popular.

So lets process the cockroach, label it All natural protien. Talk about the ancient chinese wisdom in eating cockroaches and how it makes the people of some villages live longer (Hong Kong people outlive everyone else in the world).

Aim it at health freaks, charge them a high price, and there you go.

Answer 3

Thats easy. Its like marketing of coffins. hehehe..

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September 07, 2007

Sir / Madam,

I COLONEL is selling a new product called Colonel's Cockroach in a bottle. It comes in different shape and sizes. Its always fresh its very edible.

According to the health and science department of New York City and Buerue of Foods and Drugs the Cockroach of Colonel Restaurant is edible, it contains vitamin A-Z, Minerals and a Chemical that takes away aging. It is proven 100% to be safe both for adults and young ones.

Our store is located near our CC Restaurant (stands for colonels cockroach) in front of Police Head Quarters of New York City. Our store is only open from 10am - 11:30am. This is due to the scarcity of our product. The availabilty of our product depends on the production of the COLONEL's CLEAN AND GREEN EGG HATCHERY. We can only produced as much as 1,000 cockroach a day.

The store can only sell a maximum of 20 cockroach a piece to an individual a day.

We would like you to try our exquisite menu on our CC Restaurant that serves the following:

1.) Fried rice with garlic roach
2.) Rolled Beef stuffed with roach, sharksfin and chilly
3.) Fried roach and mushroom in kebab style
4.) RRR - Baked Roach with Red Chilli Pepper in Red Wine
5.) Chilli Roach and Nuts Ice Cream (Nuts are optional to those who are allergic to nuts)

And many other CC delicacies. Visit us now and get 15% off on your 1st 100 USD meal. (Meals are served that is good for 3 persons)

Hope to see you soon. This offer is only good for 3 days upon receiving this letter.

Thank you.

Colonel
Owner / Operations Manager
CC Holdings Corp.

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Strategies that was used:

1.) Packaging (bottle)
2.) Using numbers (statistics)
3.) Exploitation of what people wants. (Who wants to age?)
4.) Food Food Food (Always something new to try)
5.) Discount (who loves discounts)

Answer 4

you must first get the benefit, in this case, of eating the cockroach...