The first breakfast cereal, Granula (named after granules) was invented in 1863 by James Caleb Jackson, operator of the Jackson Sanitorium in Dansville, New York and a staunch vegetarian. Despite its high fiber content, the cereal never became popular. It was far too inconvenient, as the heavy bran nuggets needed soaking overnight before they were tender enough to eat.
The next generation of breakfast cereals was considerably more convenient, and, combined with clever marketing, they finally managed to catch on. In 1877, John Harvey Kellogg, the operator of the Battle Creek Sanitarium in Battle Creek, Michigan, invented a ground up wheat, oat, and cornmeal biscuit for his patients suffering from bowel problems. The product was initially also named Granula, but changed to Granola after a lawsuit. His most famous contribution, however, was an accident. After leaving a batch of boiled wheat soaking overnight and rolling it out, Kellogg had created wheat flakes. His brother Will Kellogg later invented corn flakes from a similar method, bought out his brother's share in their business, and went on to found the Kellogg Company in 1906. With his shrewd marketing and advertising, Kellogg's sold their one millionth case after three years. A patient at the Battle Creek Sanitarium, Charles William Post, also made significant contributions to breakfast cereals. After his 1893 visit, he started his own sanitarium, the La Vita Inn, and developed his own coffee substitute, Postum. In 1897, Post invented Grape Nuts and, coupled with a nation-wide advertising campaign, became a leader in the cereal business.
2007-09-05 16:18:56
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answer #3
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answered by The Corinthian 7
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