How can the organizational structure of a business be influenced by an eBusiness strategy?
2007-08-30 14:22:47 · 1 answers · asked by pimp 2 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
If you compare a company like Hewlett Packard 20 years ago with where they are today, you see the following differences today:
a. a substantial amount of sales goes through the web site
b. the company can communicate directly to consumers through a technology over which it has complete control
c. They must have a whole team of people who work on the web site and another that decides what message to communicate there.
d. Marketing decisions can be executed more quickly and with less cost today because they can use the web as their main communications tool.
e. The role of the direct sales force has been reduced.
f. The company is less a group of autonomous divisions and more centralized because of the web.
2007-08-30 14:48:16 · answer #1 · answered by hottotrot1_usa 7 · 0⤊ 0⤋