Why do people think cigarettes labelled "Light", "Mild", or "Ultra Light",are less harmful to their health?The

Question

Canadian government is going to ban these deceptive terms, although the U.S. government is dragging its feet on the issue.

Answer 1

People think it because some marketing company wants them to think that, targeted for the health-conscious smoker...wow is that an oxymoron...some research recently showed that Lights are no less harmful than the full strength variety, so it's a breach of Trade Descriptions I'd imagine, good on the Canadian government for making the terms illegal!

Answer 2

It is psychological and people will continue to purchase even when learning otherwise. I was a fool and thought "Light" meant they weren't as harmful when I smoked years ago. Actually, it is probably better to roll your own cigarettes and smoke unfiltered rather than inhale all of the fillers and other toxic substances in the cigarettes. The honest truth is they are actually worse for you. Deceptive correct! Wrong you bet! BUT all cigarettes are bad all the way around so does it really matter.

Answer 3

It's less than 4% of smokers. That's less than half of a percent of the population. It's not a "deceptive term" it's a "Stupid person". The Canadian government's censorship isn't helping anyway. It's just another government stunt against the "great Satan" of tobacco companies.

Answer 4

That's just advertising at work. If they say it enough, people will start to believe it.

Sometimes, there can be some truth in theory, but not in practice. Filtered cigs with the little holes on the end you hold in your mouth actually do reduce the amount of chemicals that come through that end - in the lab. In the lab, they have a synthetic lip that barely holds onto the cig. In real life, people put the cig in their mouth enough to hold onto it. At that point, their lips cover up the filter holes and the holes do no good. The only way to get it to work would be to touch it to your lips and also not breath through your nose.

Answer 5

I don't know of anyone that thinks that.
It is just the taste, Strong, less strong, no taste.
Has nothing to do with the amount of nicotine in it.
A cigarette is a cigarette, still bad for you.
It's the flavor.

Answer 6

Because that is what the cig companies told us. They had ads stating irrefuteably about the tar and nicotine content in lights vs. regular. Did they lie? Maybe. Did we buy it? Absolutely!

Answer 7

All they do is add crap and paper that is not good at all m- chemicals and burning agent.