I work in a subscriptions marketing environment and am looking for more ideas to help with a future campaign.
1) how can I convert ‘free trial’ prospects into full paying customers (unable to offer a discount on full price)
2) how can I raise awareness of the magazine amongst new prospects with an aim to convert them into a subscriber?
All ideas welcome!
Thanks
2007-08-21 00:05:47 · 3 answers · asked by Zobob 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
tell them about benefit if they accept to pay
or give away some freebies
2007-08-21 22:07:29 · answer #1 · answered by YU 1 · 0⤊ 0⤋
1) By 'stealth' ..
a) To get the 'free trial' they have to sign a Direct Debit (or better, re-occurring Credit Card payment) & you make the conditions of 'cancelation' (after the free trial) obscure and difficult to follow (Readers Digest has this down pat .. you have to quote a 24 digit Reference Number that ONLY APPEARS ONCE (on you initial documnetation) ..
b) Same as 'free' mobile phone months = you charge them first and they then have to claim a refund during the 'free trial' period .. again with obscure / difficult to follow conditions = for example, you charge them 1st week of the month and they have to claim 'before the end of the month ' (most people either forget totally or claim it too late when they are reminded by their Bank Statement at the end of the month)
2) Offer existing Subscribers some sort of incentive to sign up new subscribers ..
2007-08-22 00:18:46 · answer #2 · answered by Steve B 7 · 0⤊ 0⤋
Do you know what is the value your readers are looking for in whatever you sending them? People would normally subscribe to something if they are seeing additional value in the paid version. Do you give them a reason to get the next copy everytime, do you attach any vouchers, freebies?
2007-08-21 13:41:02 · answer #3 · answered by Anonymous · 0⤊ 0⤋