what "Marketing strategy (USP)" mean? thank you?

Answer 1

USP stands for "unique selling proposition"...I've also seen it referred to as "unique selling point" but "proposition" is the formal term used in textbooks. It refers to a strategy of building your advertising (promotion) campaign around a unique feature or benefit of your product...a feature or benefit that competitive products don't share. This strategy is also called a "reason's why" appeal because it focuses on giving customers one clear reason why a particular product is superior to others!

A classic example of a USP campaign is "M&Ms melt in your mouth not in your hands". M&Ms candies certainly have other features the company could sell (yummy for one :) ), but they built the entire campaign for this product around the "don't melt in your hands" feature!

Answer 2

It stands for Unique Selling Point. Its the reason why a customer should buy your product or service over a competitors. For example, you are the cheapest, you have the best service etc. By having a clear USP you can focus your marketing on communicating this USP to your stake holders

Answer 3

Unique Selling Proposition. An example...I am a professional Motivational Speaker. I speak on Business Ethics. My USP is that I come from a "unique" perspective, in that, I violated ethical behavior and 12 years ago served time in Federal Prison. Hence, my USP is that, unlike the competition (other Ethics Speakers) I have the "unique" perspective to know what both side of ethical behavior are...hence my USP should give me a selling advantage. http://www.chuckgallagher.com

Answer 4

it means 'unique selling proposition' ... marketing a product based on one advantage that it has over its competitors

Answer 5

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