I always thought that the whole thing amounted to a company giving money away for nothing (having a company's logo represented in some random spot). How about how they have like 100 baseball card-sized logos stuck on one spot of a car, that wouldn't be seen so well while the car is running.
Why does Coke, Budweiser, or say McDonalds even need to spend anymore on advertising? Is it only a scheme to keep ad agencies guaranteed employent? I mean its unlikely coke or any of the top ten companies would ever lose ground as far as sales. Right?
2007-08-16
14:35:17
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3 answers
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asked by
cpc26ca
1
in
Business & Finance
➔ Advertising & Marketing
➔ Other - Advertising & Marketing
Can someone break it dwon in #'s & sales...What is an example of a cinderella story where some athelete won something and the sponsors revenue skyrocketed?
Is there a textbook case where the negative acts of a sponsored athelete shut that company down (comsumer product item)?
2007-08-16
15:59:28 ·
update #1