if we are suffering a bad and difficult time in bussiness how can we overcome that time?

Answer 1

First thing to do is discontinue any "Descretionary" expenditures that you can.
Subscriptions
Travel and entertainment
Even ones own salary if possible
There are others according to your particular business.

Even fixed expenses may contain some savings, such as utility conservation. Possibly advertising may contain some unecessary expenditures.
It's been said that 1/2 of advertising is wasted.
The problem is, no one knows which half.
All these should be critiqued.
Waste! One of two areas that is often ignored.
The other, shortages. Inventory may be walking out the door, either by customer theft or employee theft. It does happen, and often is the cause/s of failure.

Once you have reduced all expenses to the minimum, you then need to be observant of your competition. What are they doing that may be different than other like businesses.
If they are promoting sales and off goods, you may or may not want to emulate that.

Sometimes extra opening hours may help. Remember, you are trying to survive, and may have to work longer hours.

If you have any old inventory, do not hang on to it. It doesn't get any better or more valuable. Clear it out. That is cash, sitting in a warehouse. Mark it down and clear it out. This is a source of cash flow that can help you pay invoices, maybe garner trade discounts.

Speaking if discounts. This is an important source of income and one should strive to take all that's available.
In business, discounts paid my salary as owner.

The last expenses that one wants to cut are employees, but in stressful times may become necessary. There may be duties that the owner can perform. There may be employees that are not producing. If you cannot motivate them, they can be a drain, not an asset.

You will have to look at every facet of your business, with a fine tooth comb. I'd bet the ranch that I could find some of the things mentioned.

One last item.
It's very important that the owner, or manager, generate some sales/house sales.

If one is paying 10% commissions on sales, and the owner/manager can generate house sales of some amount, calculating those sales at 10% commission, SAVED, the selling expense can be reduced as much as 1-3% in many cases.
That =profit.

Answer 2

Businesses have its ups and downs, this can't be avoided. There are outside interferences or influences that sometimes dictate the pace of one's business. To overcome a bad and difficult time in business is real hard specially if one incurs a lot of losses. But one must always remember that it did not only happen to you, it also happened to a lot of other businesses and were able to survive. Just be steadfast and resolute in your decision to overcome the present crisis and bounce back in time. Let it be an experience that will teach you how to avoid the same pitfalls you underwent so as not to commit the same mistakes. Or, if the causes were not of your own making, be prepared that the same crisis will not hit you unaware or flat-footed the next time.

Answer 3

wish you would have given more info, but ....i guess i would say...reassess your market. if it is truly promising, you may have to actually consider investing a bit more to advertise your product or service. you may have to subsidize your income on the side while waiting for results.
all the best