what does " old 33 " stand for on the rolling rock beer bottle?

Answer 1

They've never actually said. The most widely accepted rumor is that it has to do with prohibition ending in 1933.

Answer 2

This info I found on The Straight Dope:
"Therefore, I hunted up James L. Tito, who at one time was chief executive officer of Latrobe Brewing, the maker of Rolling Rock beer.

Mr. Tito's family owned Latrobe from the end of Prohibition until the company was sold to an outfit in Connecticut in 1985. After some prompting, he told me the sordid truth.

Based on some old notes and discussions with family members now dead, Mr. Tito believes that putting the 33 on the label was nothing more or less than a horrible accident. It happened like this:

When the Titos decided to introduce the Rolling Rock brand around 1939, they couldn't agree on a slogan for the back of the bottle. Some favored a long one, some a short one. At length somebody came up with the 33-word beauty quoted above, and to indicate its modest length, scribbled a big "33" on it.

More argument ensued, until finally somebody said, dadgummit, boys, let's just use this one and be done with it, and sent the 33-word version off to the bottle maker.

Unfortunately, no one realized that the big 33 wasn't supposed to be part of the design until 50 jillion returnable bottles had been made up with the errant label painted permanently on their backsides. (I suppose this bespeaks a certain inattentiveness on the part of the Tito family, but I am telling you this story just as it was told to me.)


This being the Depression and all, the Titos were in no position to throw out a lot of perfectly good bottles. So they decided to make the best of things by concocting a yarn about how the 33 stood for the year Prohibition was repealed.

In retrospect, this was a stroke of marketing genius. Next to cereal boxes, beer labels are probably the most thoroughly scrutinized artifacts in all of civilization, owing to the propensity of beer drinkers to stare morosely at them at three o'clock in the morning.

The Rolling Rock "33" has baffled beer lovers for generations, and accordingly has become the stuff of barroom legend. I have letters claiming that the number has something to do with a satanic ritual, that it was the age of Christ when he died, even that it signifies the number of glass-lined tanks in the Latrobe plant.

Tres bizarre, but if M. Tito is to be believed, not quite as bizarre as the truth."

Answer 3

A few years ago Rolling Rock offered up an answer to this question in the form of a puzzle in a magazine. Me wanting to know the answered figured out the puzzle. When I did I felt like Ralphie from A Christmas Story and the Ovaltine puzzle. If you have seen it then you know what I speak of. Anyway, the answer was "Absolutely Nothing". Huge let down and a waste of my time. I have not drank it since.

Answer 4

well they are several different versions of what it stands for and the one I like best is - It is the number of works in their motto
From the glass lined tanks of Old Latrobe
We tender this premium beer for you enjoyment,
As a tribute to your good taste
it comes from the mountain springs to you.

Answer 5

That's the number of people who puked from the nasty taste the first time they made a batch.

Answer 6

It's an homage to Patrick Roy!

Answer 7

nobody knows the real answer, its somewhat of an urban legend. you can read all the possible theories HERE: http://www.snopes.com/business/hidden/rolling.asp

Answer 8

you suck

Answer 9

hibah So do you!!!!!!!!!!!