How to use STP strategy in big retail outlet to sell ladies wear?

Question

A big retail outlet would like to use your expertise to market on designer duppatas or ladies designer wear. how u will use segmentation, targeting, and positioning strategy(STP)?

Answer 1

Straight Through Processing (STP) enables the entire trade process for capital markets and payment transactions to be conducted electronically without the need for re-keying or manual intervention. The concepts of STP are applied to reduce systemic and operational risk and to improve certainty of settlement and minimize operational costs.
This is pretty standard supply chain management. SAP and other software firms have templates for all the major industries. Seasonality, currency conversion, and industry data would be particularly relevant to the fashion industry. Building a good data base with sufficient history along with correction factors from the product analysts is key.