My wife says her firm pays 50K/quarter retainer to their ad agency. What does this mean?
2007-07-27 11:57:48 · 3 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Its a fixed fee, regardless of how much work is asked of them (to a reasonable limit). Even if the firm needs nothing that quarter, the agency has staff ready to jump on a project should it be requested.
2007-07-27 12:06:27 · answer #1 · answered by Baccheus 7 · 0⤊ 0⤋
It means that they don't charge by piece or project. For a set price - the agency will help them on all that is agreed on for that retainer. It also usually also means that the agency doesn't keep the 15% commission for ad campaigns - but rather gives it back to the client. (from publications, radio stations, etc. )
2007-07-27 12:36:56 · answer #2 · answered by Donna W 3 · 0⤊ 0⤋
A retainer is a deposit that you then spend down. So when her company is charged for services or TV or Radio ads or anything they subtract from the retainer that is replenished quarterly.
2007-07-27 12:07:24 · answer #3 · answered by shipwreck 7 · 0⤊ 0⤋
look in your telephone yellow pages under advertising, this should help, and call them with you questions...good luck!
2016-03-16 00:44:37 · answer #4 · answered by ? 4 · 0⤊ 0⤋