Always work on your sphere of influence and never slack on lead generation. Always focus on lead generation first!!!! Also, stick to your basic model (3 L's, Leads, Listings, Leverage). Your listings generate leads (buyers, sellers, and sometimes both) for you with your sign. Put most of your marketing budget into your website. Consumers are very tech savvy now so they like to go on line. Upgrade your Realtor.com listings to featured listings that way you can put up to 25 photos on there and all of your direct contact information is on there. If you get your own personal website, create a link from your KW website to your personal one (that's what I did) by putting a button in the navigational column. And last, Welcome to Keller Williams!!!!!!! If you ever need anything, please email me at carrie@carriedunger.com or carriedunger@kw.com.. GOOD LUCK!!!
P.S. Another great way to get leads is to offer to host an Open House for another agent. Have your visitors sign in on a guest registry with their name, phone, email, etc.. and follow up on them consistently.
2007-07-26 05:54:30
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answer #1
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answered by Niksmom 2
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My mother inlaw started with KW and she contacted everyone she knew to let them know what she was doing. She left them after almost 2 yrs, because she felt the newer people coming on board had different priorities. Before these newer folks changed the dynamics of her office situation....she had good experiences with the company in general.
I will give you some feedback from a client's perspective. My husband and I have relocated 10 times in 17 yrs. The best realtors we had, were personable and really listened and took care of the smallest details (ie handymen for small house repairs, making contacts, following up etc). The smallest things made a big difference. We had a realtor in OH, and she was a youngish grandmotherly type....I was pregnant at the time....and she didnt have to, but she got gifts for the babies( I had twins). We had another realtor in CT, he wasnt our realtor when bought our house, but he was the seller's realtor....when we sold our house we used him....why? because he maintained correspondance with us....like sending us letters and postcards periodically.
I think it is nice to add a personal touch...like a house warming gift for a 1st house, little things for the kids, if you have families....just thoughtful little things. It isnt necessary of course, but these are the realtors I remember, are the ones who did thoughtful little things....and we felt they are more connected with what we are/were going thru with moving transition. And they stayed in touch.
Good luck to you....I hope this helps.
2007-07-25 14:20:59
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answer #2
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answered by Terri S 3
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My mother's a retired Realtor. You've gotten some good advice so far. All I can add is this. Learn to "screen" you clients well. By that, I mean learn not to waste your time showing them houses that they can't afford or in areas where they don't want to live. The time that you save can be put to better use showing other houses to well-matched clients and networking to get more listings.
2007-07-26 04:07:57
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answer #3
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answered by Anonymous
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Sphere of influence and farming.
Contact everyone in you sphere of influence (family and friends), let them know that you are now accepting clients. Use every reason you have to contact them again, keep your name in the spotlight with those who know you.
Farming/prospecting - basically the same thing. You are contacting people for business. A "farm" is a group of people, a neighborhood for instance, you regularly contact. Letters, postcards, door knocking, etc.. Prospecting is basically the same thing, but you hand your business card to people you meet, leave it on the table where you had lunch, talk to people in line at the store.
Keller Williams is not in my area, but I haven't heard good things from those that have been there, done that. I hope it works for you.
2007-07-25 13:48:39
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answer #4
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answered by godged 7
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